Author

Darren Gooding

Client Director

About Darren Gooding

With over 15 years of experience, Darren has worked across multiple industries, heading up the sales and business development workspaces. Highly knowledgeable in all things lead generation, tech, and comms, he’s a wealth of knowledge in the B2B world.

Connect with Darren

Latest articles from Darren Gooding

Artificial Intelligence

38 min read

December 04, 2025

75 statistics about AI in B2B sales and marketing

Discover how AI is transforming B2B sales and marketing teams with the latest statistics, insights, data, and trends from Sopro’s AI experts.

Audience mapping

15 min read

July 14, 2025

TAM, SAM, and SOM: How to calculate your addressable market

Discover how to calculate TAM, SAM, and SOM, explore their differences, and how to incorporate them into your market research and boost sales strategies.

B2B sales

19 min read

June 10, 2025

How to get out of a sales slump: proven strategies and expert advice

Struggling with a sales slump? We explore the reasons for sales declines, offer 16 ways to get out of a slump, and explain how to prevent declining sales.