Author

Daniela Rufolo

Client Director

About Daniela Rufolo

Knowledgeable in providing bespoke solutions for businesses across multiple industries, Daniela’s ten years' worth of experience speaks for itself. Always keeping up with the ever-changing tech world, Daniela’s expertise is invaluable to your business needs.

Connect with Daniela

Latest articles from Daniela Rufolo

ABE

17 min read

September 01, 2025

What is account-based engagement, and how does it drive B2B growth?

Discover how account-based engagement (ABE) drives deeper B2B relationships, how it complements but differs from ABM, and how Sopro makes it work.

B2B sales

12 min read

January 27, 2025

What is effective lead nurturing?

Explore effective lead nurturing strategies and best practices to enhance your sales funnel and understand the importance of aligning sales and marketing teams.

B2B sales

13 min read

July 22, 2024

The complete guide to sales automation

Discover how B2B sales automation boosts efficiency, improves lead quality, and lets your sales team focus on what they do best: closing deals and building relationships.

Cold email

22 min read

March 01, 2024

How to write effective B2B cold follow-up emails

From your target audience to effective nurturing, our guide covers everything you need to know to perfect your cold follow-up email strategy.

B2B sales

21 min read

September 19, 2025

What is a sales funnel? Key stages, examples, and how to build one

What is a sales funnel? Explore sales funnel examples, the different stages of the sales funnel, how to improve your funnel and how to stop leaks in this guide.

Cold email

22 min read

September 18, 2025

Email personalisation: examples, strategies, tactics, and expert advice on getting it right

Follow the strategies, examples, and expert advice in our guide to email personalisation in cold emails to keep your pipeline and prospects hot.