The State of Prospecting 2022
What every sales and marketing team should know.
The State of Prospecting 2025 is now live! Click here for
ungated access
The State of Prospecting 2025 is now live! Click here for
ungated access
The State of Prospecting 2025 is now live! Click here for
ungated access
The State of Prospecting 2025 is now live! Click here for
ungated access
Our most comprehensive guide to date, based on data from 25 million emails and insights across 82 industries.
Exploring the challenges and opportunities of the shifting business landscape in 2022, this report reveals how businesses maintained lead flow during uncertain times and the strategies that set high-performing campaigns apart.
With data-backed insights and practical advice, we’ll cover what worked during recovery, how the pandemic reshaped prospecting, and how to optimise outreach to drive results.
Download the report to discover:
- How businesses adapted outreach strategies to thrive post-pandemic
- Which industries saw the best lead rates and how to target them
- When to send emails for the highest response rates
- What makes the perfect prospecting email (hint: it’s shorter than you think)
- How follow-up sequences dramatically increase lead generation
- Why fresh, accurate data is critical for deliverability and ROI
Download now
The State of Prospecting 2022 - your complete guide to better sales outreach.
We are Sopro
And since 2015, we’ve been busy transforming how companies generate new business.
Our team of 300 global experts combine genuine human insight with in-house tech and live lead generation data to design multi-channel campaigns that help you sell more.
We engage your ideal prospects with personalised outreach, act on buyer intent signals, and connect them with you when they’re ready to talk sales.
At Sopro, we're a B2B lead generation agency with a difference. We don't just give you logins or a list of leads—our expert teams work with you to build sustainable campaigns set up for long-term success.
