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Last updated: 03/07/25 at 23:12

Global summary - all Sopro campaigns

	Campaigns	Businesses engaged	Prospects engaged	Total engagements	Intent generated	Intent %	Leads generated	Lead %
Total	955	3,674,153	6,413,054	23,837,368	177,242	4.82%	82,447	2.24%

Summary by target company size

Employees	Campaigns	Businesses engaged	Prospects engaged	Total engagements	Intent generated	Intent %	Leads generated	Lead %
1-10 employees	550	297,365	325,564	1,225,355	7,270	2.44%	5,572	1.87%
11-50 employees	745	920,918	1,106,952	4,091,365	28,564	3.10%	15,392	1.67%
51-200 employees	869	979,790	1,363,808	5,039,046	39,174	4.00%	18,461	1.88%
201-500 employees	892	488,974	792,414	2,930,630	21,882	4.48%	10,382	2.12%
501-1000 employees	864	304,036	591,377	2,211,518	16,693	5.49%	7,532	2.48%
1001-5000 employees	838	410,574	1,041,963	3,905,102	28,646	6.98%	13,093	3.19%
5001-10,000 employees	787	107,546	382,743	1,436,372	10,454	9.72%	4,215	3.92%
10,001+ employees	773	158,732	798,598	2,963,205	24,129	15.20%	7,483	4.71%

Summary by target industry

Industry	Campaigns	Businesses engaged	Prospects engaged	Total engagements	Intent generated	Intent %	Leads generated	Lead %
Accounting	509	18,431	29,174	106,960	833	4.52%	302	1.64%
Airlines/Aviation	549	20,941	43,227	160,554	1,160	5.54%	517	2.47%
Alternative Dispute Resolution	81	159	198	756	15	9.43%	5	3.14%
Alternative Medicine	133	616	928	3,635	18	2.92%	11	1.79%
Animation	206	1,280	1,632	6,198	56	4.38%	25	1.95%
Apparel & Fashion	583	33,840	53,404	205,048	1,033	3.05%	445	1.32%
Architecture & Planning	415	14,513	18,592	68,758	506	3.49%	294	2.03%
Arts & Crafts	193	987	1,165	4,228	37	3.75%	18	1.82%
Automotive	694	84,081	144,358	551,455	4,250	5.05%	1,853	2.2%
Aviation & Aerospace	559	19,483	36,831	140,372	1,221	6.27%	445	2.28%
Banking	565	28,360	79,183	302,761	2,777	9.79%	514	1.81%
Biotechnology	582	52,732	109,964	419,645	2,719	5.16%	1,261	2.39%
Broadcast Media	455	9,079	17,189	61,871	453	4.99%	231	2.54%
Building Materials	527	27,275	41,636	153,161	1,320	4.84%	749	2.75%
Business Supplies & Equipment	455	6,344	8,274	31,224	195	3.07%	95	1.5%
Capital Markets	304	1,821	2,648	9,727	98	5.38%	32	1.76%
Chemicals	566	31,820	64,942	247,961	2,142	6.73%	1,044	3.28%
Civic & Social Organization	395	9,964	13,370	48,132	583	5.85%	313	3.14%
Civil Engineering	545	25,027	51,248	181,063	2,035	8.13%	1,153	4.61%
Commercial Real Estate	323	3,352	4,816	17,689	174	5.19%	66	1.97%
Computer & Network Security	470	9,914	15,456	59,222	515	5.19%	144	1.45%
Computer Games	453	9,983	15,031	55,252	279	2.79%	128	1.28%
Computer Hardware	465	3,846	6,199	24,208	168	4.37%	72	1.87%
Computer Networking	278	1,116	1,534	5,512	39	3.49%	10	0.9%
Computer Software	686	137,722	229,447	867,924	4,157	3.02%	1,573	1.14%
Construction	690	211,433	347,957	1,254,215	12,998	6.15%	6,721	3.18%
Consumer Electronics	593	10,511	18,794	72,266	773	7.35%	138	1.31%
Consumer Goods	651	27,680	47,626	188,289	1,194	4.31%	568	2.05%
Consumer Services	564	12,772	18,426	71,835	394	3.08%	207	1.62%
Cosmetics	570	16,502	31,370	116,177	870	5.27%	332	2.01%
Dairy	319	1,626	3,599	13,095	124	7.63%	61	3.75%
Defense & Space	504	11,965	28,984	109,320	1,081	9.03%	316	2.64%
Design	512	26,093	32,856	119,696	870	3.33%	470	1.8%
E-Learning	407	9,197	12,968	53,493	215	2.34%	141	1.53%
Education Management	545	63,905	88,770	327,696	2,394	3.75%	1,526	2.39%
Electrical/Electronic Manufacturing	652	68,495	104,137	387,931	3,071	4.48%	1,530	2.23%
Entertainment	547	20,545	37,549	139,992	863	4.20%	389	1.89%
Environmental Services	568	30,120	47,294	175,110	1,529	5.08%	847	2.81%
Events Services	486	20,974	29,743	106,818	807	3.85%	438	2.09%
Executive Office	226	947	1,174	4,579	44	4.65%	27	2.85%
Facilities Services	536	25,578	42,372	149,789	1,157	4.52%	723	2.83%
Farming	400	4,978	7,340	25,761	256	5.14%	172	3.46%
Financial Services	696	198,686	396,467	1,452,110	12,730	6.41%	3,401	1.71%
Fine Art	225	1,127	1,352	5,159	46	4.08%	27	2.4%
Food & Beverages	674	69,949	119,035	445,231	3,138	4.49%	1,571	2.25%
Food Production	635	60,977	111,391	426,643	2,833	4.65%	1,623	2.66%
Fund-Raising	232	1,579	1,983	7,367	52	3.29%	24	1.52%
Furniture	516	13,679	17,802	66,082	466	3.41%	241	1.76%
Gambling & Casinos	330	3,873	6,150	23,341	103	2.66%	57	1.47%
Glass, Ceramics & Concrete	360	2,457	3,789	14,352	100	4.07%	59	2.4%
Government Administration	513	31,538	86,582	317,068	2,969	9.41%	1,778	5.64%
Government Relations	230	1,279	2,265	8,420	108	8.44%	48	3.75%
Graphic Design	138	1,038	1,174	4,201	19	1.83%	10	0.96%
Health, Wellness & Fitness	586	45,450	62,132	230,983	1,253	2.76%	678	1.49%
Higher Education	531	50,603	126,122	477,898	3,154	6.23%	1,878	3.71%
Horticulture	190	601	702	2,647	19	3.16%	12	2%
Hospital & Health Care	672	115,028	201,041	782,037	4,755	4.13%	2,015	1.75%
Hospitality	609	83,055	133,724	502,971	4,292	5.17%	2,023	2.44%
Human Resources	446	10,300	15,350	58,787	395	3.83%	197	1.91%
Import & Export	285	2,816	3,518	12,673	143	5.08%	98	3.48%
Individual & Family Services	345	5,847	7,060	27,033	213	3.64%	142	2.43%
Industrial Automation	550	15,686	26,226	97,644	874	5.57%	447	2.85%
Information Services	528	9,276	17,697	64,496	384	4.14%	172	1.85%
Information Technology & Services	726	227,450	342,226	1,269,273	8,370	3.68%	3,385	1.49%
Insurance	615	58,312	117,583	440,853	3,077	5.28%	1,081	1.85%
International Affairs	207	848	1,422	5,258	25	2.95%	14	1.65%
Internet	569	11,811	18,183	67,522	338	2.86%	175	1.48%
Investment Banking	359	3,204	6,121	22,867	316	9.86%	130	4.06%
Investment Management	508	23,681	38,307	143,254	1,383	5.84%	376	1.59%
Judiciary	67	118	193	766	7	5.93%	2	1.69%
Law Enforcement	212	2,521	5,062	18,625	162	6.43%	102	4.05%
Law Practice	481	36,514	65,672	246,873	2,422	6.63%	833	2.28%
Legal Services	463	23,877	33,018	123,021	957	4.01%	347	1.45%
Legislative Office	51	61	107	399	9	14.75%	4	6.56%
Leisure, Travel & Tourism	546	40,292	57,088	207,286	1,587	3.94%	668	1.66%
Libraries	177	375	601	2,188	21	5.60%	7	1.87%
Logistics & Supply Chain	605	54,112	97,555	360,175	2,616	4.83%	1,386	2.56%
Luxury Goods & Jewelry	477	11,896	22,318	88,752	557	4.68%	181	1.52%
Machinery	588	41,976	64,735	238,992	2,175	5.18%	1,231	2.93%
Management Consulting	590	58,752	87,938	329,963	2,206	3.75%	1,095	1.86%
Maritime	426	11,936	17,856	64,276	598	5.01%	404	3.38%
Market Research	418	7,279	17,292	60,190	565	7.76%	308	4.23%
Marketing & Advertising	616	117,761	181,020	668,216	3,348	2.84%	1,944	1.65%
Mechanical or Industrial Engineering	621	67,270	101,265	369,354	3,209	4.77%	1,716	2.55%
Media Production	486	15,883	23,577	86,074	571	3.60%	307	1.93%
Medical Devices	609	46,136	84,561	326,785	2,188	4.74%	913	1.98%
Medical Practice	376	6,875	8,669	38,180	182	2.65%	93	1.35%
Mental Health Care	393	7,881	11,097	43,339	271	3.44%	143	1.81%
Military	147	297	580	2,232	23	7.74%	7	2.36%
Mining & Metals	459	12,811	22,412	84,396	859	6.71%	598	4.67%
Mobile Games	103	261	364	1,393	6	2.30%	3	1.15%
Motion Pictures & Film	235	1,235	1,542	5,868	48	3.89%	29	2.35%
Museums & Institutions	318	4,199	7,205	28,388	247	5.88%	128	3.05%
Music	382	4,519	6,666	24,855	325	7.19%	96	2.12%
Nanotechnology	210	831	1,310	4,939	61	7.34%	45	5.42%
Newspapers	219	765	1,617	5,671	44	5.75%	23	3.01%
Nonprofit Organization Management	510	66,216	101,780	370,241	3,441	5.20%	1,764	2.66%
Oil & Energy	597	42,969	88,174	329,580	2,969	6.91%	1,690	3.93%
Online Media	364	3,515	5,251	18,354	151	4.30%	94	2.67%
Outsourcing/Offshoring	348	3,807	6,536	25,064	239	6.28%	94	2.47%
Package/Freight Delivery	302	1,202	2,153	7,909	47	3.91%	34	2.83%
Packaging & Containers	501	16,217	26,204	102,467	761	4.69%	388	2.39%
Paper & Forest Products	373	3,878	7,416	28,337	201	5.18%	133	3.43%
Performing Arts	300	3,161	4,242	15,134	182	5.76%	93	2.94%
Pharmaceuticals	655	53,535	124,528	469,057	2,644	4.94%	1,238	2.31%
Philanthropy	213	1,202	1,607	5,810	48	3.99%	30	2.5%
Photography	214	806	983	3,657	14	1.74%	9	1.12%
Plastics	459	11,030	16,104	62,009	507	4.60%	303	2.75%
Political Organization	147	350	656	2,337	23	6.57%	13	3.71%
Primary/Secondary Education	363	17,878	22,536	83,673	575	3.22%	414	2.32%
Printing	396	6,753	8,261	30,304	249	3.69%	166	2.46%
Professional Training & Coaching	397	18,256	22,257	80,957	576	3.16%	344	1.88%
Program Development	164	470	560	2,152	34	7.23%	17	3.62%
Public Policy	212	986	1,593	5,680	47	4.77%	26	2.64%
Public Relations & Communications	388	11,326	17,903	65,958	460	4.06%	288	2.54%
Public Safety	351	3,744	8,093	28,595	312	8.33%	200	5.34%
Publishing	407	8,049	13,411	45,410	406	5.04%	195	2.42%
Railroad Manufacture	319	1,527	2,589	9,825	89	5.83%	51	3.34%
Ranching	23	22	28	96	2	9.09%	1	4.55%
Real Estate	619	88,109	144,309	535,586	3,291	3.74%	1,801	2.04%
Religious Institutions	208	1,336	1,869	7,566	49	3.67%	28	2.1%
Renewables & Environment	636	57,261	90,211	326,308	3,197	5.58%	1,794	3.13%
Research	498	13,640	25,817	91,060	800	5.87%	418	3.06%
Restaurants	431	12,206	18,434	70,708	369	3.02%	227	1.86%
Retail	722	129,161	236,745	897,244	5,311	4.11%	2,276	1.76%
Security & Investigations	377	9,408	12,787	47,198	521	5.54%	284	3.02%
Semiconductors	476	8,800	21,524	84,054	589	6.69%	239	2.72%
Shipbuilding	258	2,141	3,569	13,063	152	7.10%	103	4.81%
Sporting Goods	488	8,428	13,302	50,399	287	3.41%	138	1.64%
Sports	494	20,998	33,494	120,667	1,122	5.34%	577	2.75%
Staffing & Recruiting	513	39,327	52,499	194,084	1,266	3.22%	550	1.4%
Supermarkets	251	1,109	1,956	7,728	28	2.52%	15	1.35%
Telecommunications	642	49,353	95,744	357,581	2,131	4.32%	940	1.9%
Textiles	454	7,076	9,331	34,971	314	4.44%	187	2.64%
Think Tanks	191	752	983	3,717	46	6.12%	18	2.39%
Tobacco	233	553	2,043	7,650	76	13.74%	30	5.42%
Translation & Localization	246	1,019	1,610	6,000	41	4.02%	17	1.67%
Transportation/Trucking/Railroad	587	34,067	58,410	216,178	1,455	4.27%	770	2.26%
Utilities	611	37,115	92,901	340,083	2,705	7.29%	1,211	3.26%
Venture Capital & Private Equity	415	9,507	13,220	51,572	306	3.22%	115	1.21%
Veterinary	290	1,557	2,183	8,417	65	4.17%	37	2.38%
Warehousing	290	1,734	2,457	9,379	99	5.71%	36	2.08%
Wholesale	530	24,730	34,795	126,295	788	3.19%	447	1.81%
Wine & Spirits	527	10,270	20,964	76,502	702	6.84%	238	2.32%
Wireless	213	644	843	3,087	21	3.26%	8	1.24%
Writing & Editing	100	236	268	974	8	3.39%	7	2.97%

Summary by month and year

Month	Prospects engaged	Emails Sent	Emails Per Prospect	Opened	Opened %	Clicked	Clicked %	Polite Decline	Deferred Interest	Referral	Positive Response	Unique Clicked %	Unique Open Rate %	Leads	Lead Rate %	Cost Per Lead
Jun	313951	1161071	1.85	5996	0.26	910	7.59	13140	1487	1002	1314	6.98	0.68	3836	0.61	$327.42
May	321151	1211715	1.89	7175	0.3	976	6.8	13579	1483	1105	1515	6.86	0.72	4126	0.64	$311.34
Apr	317476	1165993	1.84	6505	0.28	1011	7.77	11433	1171	917	1184	7.73	0.6	3286	0.52	$386.52
Mar	309805	1144132	1.85	8570	0.38	907	5.29	11437	1098	862	1047	5.09	0.91	3036	0.49	$408.24
Feb	287754	1065320	1.85	7430	0.35	1263	8.5	10753	1135	843	1144	8.21	0.8	3146	0.55	$365.87
Jan	270388	1027206	1.9	7993	0.39	1873	11.72	10639	1109	818	1160	13.15	0.87	3121	0.58	$346.60
Dec	224005	785274	1.76	7213	0.46	1211	8.4	7723	1035	600	841	9.73	0.95	2493	0.56	$359.41
Nov	278632	963084	1.73	10060	0.52	1728	8.59	10353	1228	768	1138	9.83	1.07	3198	0.58	$348.51
Oct	275435	1007722	1.83	9270	0.46	1516	8.18	10358	1249	809	1202	10.01	0.94	3285	0.6	$335.39
Sep	237336	809044	1.71	217215	13.43	45757	10.54	9211	928	664	1111	14.23	18.79	2718	0.58	$349.28
Aug	199031	726700	1.83	282478	19.44	55603	9.84	8396	837	551	932	13.64	28.32	2327	0.59	$342.12
Jul	214471	851528	1.99	341931	20.08	51689	7.56	9829	998	672	1053	10.23	28.74	2728	0.64	$314.53

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