Five years of Sopro email prospecting data available for you to scrutinise right here! Everything we do,
we
share. Scrutiny makes us stronger, fuelling closer collaboration, deeper learning, and greater outcomes
for
everyone.
View the average deliverability rate across all industries or drill down to industry-specific
results and see the five year trends. Find out which industry has the highest lead rate and what a good
response rate is.
Uncover a world of email prospecting data, segmented by industry and year.
Filter by industry
Deliverability rates
All industries
The average open rate for all industries and all years is
32.0%. The latest
deliverability rate for the automotive industry is above this average, increasing
to
36.0%.
Open rates
All industries
The average open rate for all industries and all years is
32.0%. The
latest open rate for the automotive industry is above this average, increasing to
36.0%.
Response rates
All industries
The average open rate for all industries and all years is
32.0%. The latest response rate for the automotive industry is above this
average, increasing to
36.0%.
Lead rates
All industries
The average open rate for all industries and all years is
32.0%. The latest lead rate for theautomotive industry is above this
average, increasing to
36.0%.
The State of Prospecting
2022 whitepaper
What every sales and marketing team should know.
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