The State of Prospecting
Five years of Sopro email prospecting data available for you to scrutinise right here! Everything we do, we share. Scrutiny makes us stronger, fuelling closer collaboration, deeper learning, and greater outcomes for everyone.
View the average deliverability rate across all industries or drill down to industry-specific results and see the five year trends. Find out which industry has the highest lead rate and what a good response rate is.
Uncover a world of email prospecting data, segmented by industry and year.
Deliverability rates
All industries
The average open rate for all industries and all years is 32.0%. The latest deliverability rate for the automotive industry is above this average, increasing to 36.0%.
Open rates
All industries
The average open rate for all industries and all years is 32.0%. The latest open rate for the automotive industry is above this average, increasing to 36.0%.
Response rates
All industries
The average open rate for all industries and all years is 32.0%. The latest response rate for the automotive industry is above this average, increasing to 36.0%.
Lead rates
All industries
The average open rate for all industries and all years is 32.0%. The latest lead rate for theautomotive industry is above this average, increasing to 36.0%.
The State of Prospecting
2022 whitepaper
What every sales and marketing team should know.
Sell more
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