The State of Prospecting

A world of insights.

Welcome to a world of email prospecting data. From industry benchmarks, the best time to send emails, which job titles to target and how company size affects results, it’s all covered in The State of Prospecting. Every Sopro client campaign benefits from the wealth of data and expertise we’ve built up over the years, and now you can access the last five years of results right here.

Dive into The State of Prospecting's headline statistics and compare the changing results for different industries over the last five years.

State of prospecting

All industries

average

Deliverability rate

94.6%

Sopro average

Open rate

32.01%

Sopro average

Response rate

4.05%

Sopro average

Lead rate

3.55%

Sopro average