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The State of Prospecting

A world of insights.

The State of Prospecting

Five years of Sopro email prospecting data available for you to scrutinise right here! Everything we do, we share. Scrutiny makes us stronger, fuelling closer collaboration, deeper learning, and greater outcomes for everyone.

View the average deliverability rate across all industries or drill down to industry-specific results and see the five year trends. Find out which industry has the highest lead rate and what a good response rate is.

Uncover a world of email prospecting data, segmented by industry and year.

Deliverability rates

All industries

The average open rate for all industries and all years is 32.0%. The latest deliverability rate for the automotive industry is above this average, increasing to 36.0%.

Open rates

All industries

The average open rate for all industries and all years is 32.0%. The latest open rate for the automotive industry is above this average, increasing to 36.0%.

Response rates

All industries

The average open rate for all industries and all years is 32.0%. The latest response rate for the automotive industry is above this average, increasing to 36.0%.

Lead rates

All industries

The average open rate for all industries and all years is 32.0%. The latest lead rate for theautomotive industry is above this average, increasing to 36.0%.