The State of Prospecting

A world of insights.

Read the whitepaper

Welcome to a world of email prospecting data. From industry benchmarks, the best time to send emails, which job titles to target and how company size affects results, it’s all covered in The State of Prospecting. Every Sopro client campaign benefits from the wealth of data and expertise we’ve built up over the years, and now you can access the last five years of results right here.

Dive into The State of Prospecting's headline statistics and compare the changing results for different industries over the last five years.

State of prospecting

All industries


Deliverability rate


Sopro average

Open rate


Sopro average

Response rate


Sopro average

Lead rate


Sopro average

The State
of Prospecting

2023 whitepaper

The data, tactics and trends shaping
successful prospecting in 2023

Download now