Success Stories / Working Transitions

Working Transitions

Sopro generated over 600 leads for Working Transitions, helping secure key deals and achieve a 280% ROI, driving significant business growth.

Success metrics

Lead generation

Global reach

Generated over 600 leads, with 171 requesting immediate meetings, driving business growth

Lead generation

Cost efficiency

Achieved £107.84 cost per lead, delivering strong ROI from the campaign

Lead generation

Consistent pipeline

Maintained a steady lead flow, supporting continued business expansion and client acquisition

Lead generation

Sales focus

Enabled the sales team to focus on high-value opportunities, resulting in £116K revenue closed from Sopro leads

Fantastic client management – Paul and Simona are very responsive, easy to work with and highly effective in managing our campaigns. Always keen to improve and enhance our service and they are a pleasure to work with.

Clare Cowan | Commercial Director

Company

Career transition and outplacement services, workplace coaching and learning

Website

https://www.workingtransitions.com/

Industry

IT Services

Founded

1993

Size

51-200 employees

Partnering with sopro since

2020

Challenge

Working Transitions aimed to grow the coaching side of their business and set an increased revenue target for the 2023-2024 financial year. While they were prospecting internally, they needed additional support to achieve their goals.

We worked closely with Working Transitions to understand their goals and tailor a strategy that would drive the right leads and help them reach their revenue targets.

Paul Cole | Customer Success Manager at Sopro

Solution

Sopro developed a multichannel strategy focused on engaging Working Transitions’ ideal customer profile, including L&D leaders and HR professionals. This approach combined data-driven insights, personalized outreach, and intent tracking to maximize lead generation.

Our team crafted personalized outreach campaigns that resonated with their key target groups, boosting engagement and lead quality.

Paul Cole | Customer Success Manager at Sopro

Impact

Sopro’s efforts resulted in over 600 leads and a 280% return on investment, with a total of £116K revenue closed from Sopro leads. The campaign played a crucial role in Working Transitions’ growth, generating a significant volume of qualified leads.

Our approach delivered impressive results; 600+ leads, strong ROI, and tangible growth for Working Transitions.

Paul Cole | Customer Success Manager at Sopro

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