Challenge
Working Transitions aimed to grow the coaching side of their business and set an increased revenue target for the 2023-2024 financial year. While they were prospecting internally, they needed additional support to achieve their goals.
Working Transitions
Sopro generated over 600 leads for Working Transitions, helping secure key deals and achieve a 280% ROI, driving significant business growth.
Success metrics
Global reach
Generated over 600 leads, with 171 requesting immediate meetings, driving business growth
Cost efficiency
Achieved £107.84 cost per lead, delivering strong ROI from the campaign
Consistent pipeline
Maintained a steady lead flow, supporting continued business expansion and client acquisition
Sales focus
Enabled the sales team to focus on high-value opportunities, resulting in £116K revenue closed from Sopro leads
Fantastic client management – Paul and Simona are very responsive, easy to work with and highly effective in managing our campaigns. Always keen to improve and enhance our service and they are a pleasure to work with.
Company
Career transition and outplacement services, workplace coaching and learning
Website
https://www.workingtransitions.com/Industry
IT Services
Founded
1993
Size
51-200 employees
Partnering with sopro since
2020
We worked closely with Working Transitions to understand their goals and tailor a strategy that would drive the right leads and help them reach their revenue targets.
Solution
Sopro developed a multichannel strategy focused on engaging Working Transitions’ ideal customer profile, including L&D leaders and HR professionals. This approach combined data-driven insights, personalised outreach, and intent tracking to maximise lead generation.
Our team crafted personalised outreach campaigns that resonated with their key target groups, boosting engagement and lead quality.
Impact
Sopro’s efforts resulted in over 600 leads and a 280% return on investment, with a total of £116K revenue closed from Sopro leads. The campaign played a crucial role in Working Transitions’ growth, generating a significant volume of qualified leads.
Our approach delivered impressive results; 600+ leads, strong ROI, and tangible growth for Working Transitions.
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