Welding Alloys saw a remarkable ROI of up to 620%, expanding into new markets and improving CRM engagement, all with Sopro’s strategic support.
Global reach
Achieved leads across Turkey, Peru, South Africa, Germany, and Mexico, expanding market presence globally
Cost efficiency
Secured ROI of up to 620%, with early results covering the cost of Sopro's full-service
Consistent pipeline
Generated over 1,322 positive responses, maintaining a steady flow of qualified leads
Sales focus
Improved CRM adoption and sales efficiency, enabling the team to focus on high-value opportunities
Welding Alloys leads in welding consumables, wear protection equipment, and engineered solutions, serving over 150 countries
Manufacturing
1996
1,001-5,000 employees
2021
Welding Alloys faced challenges in identifying and reaching potential customers in their niche market, hindered by limited resources and ineffective CRM engagement. These issues prevented the company from expanding its audience, generating leads, and maximising sales, particularly in unfamiliar territories.
Sopro provided Welding Alloys with a tailored approach to lead generation, utilising in-depth customer research, targeted outreach campaigns, and strategic optimisation advice. This allowed Welding Alloys to more efficiently reach end customers, even in challenging markets, while improving CRM adoption and campaign management.
As a result of Sopro’s tailored campaigns, Welding Alloys achieved an exceptional ROI of up to 620%, generated over 1,322 positive responses, and expanded its reach to new markets like Turkey, Peru, and South Africa. This success not only boosted sales but also enhanced CRM engagement within the company, driving long-term growth.
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