The State of Prospecting 2026
The essential report guiding smarter, more effective outreach.
University of Bolton
The University of Bolton saw significant growth through Sopro’s targeted outreach, generating over 300 leads in six months and securing four new clients. This success not only boosted their local presence but also enabled them to expand nationwide, making Sopro a key driver of their business development.
Success metrics
Local reach
Generated over 300 leads within the Greater Manchester region, enhancing regional market presence
Cost efficiency
Secured strong ROI within six months, with four new clients directly resulting from Sopro’s efforts
Consistent pipeline
Averaged 50+ leads per month, providing a continuous flow of opportunities for the sales team
Sales focus
Enabled the sales team to prioritise high-value prospects, increasing productivity and closing rates
I highly recommend Sopro for anyone looking to enhance their business networking efforts.
Company
The University of Bolton is a higher education institution in Bolton, UK. It offers a variety of undergraduate and postgraduate courses, emphasising supportive teaching and practical learning
Website
https://www.bolton.ac.uk/Industry
Higher Education
Founded
1825
Size
201-500 employees
Partnering with sopro since
2024
Challenge
The University of Bolton faced the challenge of identifying businesses in need of highly trained apprentices or looking to upskill existing employees. They needed a strategic partner to help build a strong outbound sales pipeline targeting local businesses in Greater Manchester, particularly within industries relevant to their university courses.
Our team recognised the University’s need to build a targeted and local lead generation strategy, which would allow them to connect with businesses in need of apprentices and upskilling opportunities.
Solution
Sopro implemented a comprehensive, multi-channel approach, targeting businesses within a 50-mile radius of Greater Manchester and engaging them through highly personalised email and LinkedIn outreach. The strategy also included proactive website engagement using tracking and IP identification to reach out to potential leads.
By focusing on a personalised, multi-touch approach, we were able to engage local businesses effectively and ensure that our outreach resonated with their specific needs and challenges.
Impact
Sopro’s efforts resulted in the University generating over 300 leads in just six months, securing four new clients, and expanding their market reach beyond Greater Manchester. This success has positioned Sopro as a key lead generation source for the University, contributing to their ongoing growth and expansion.
The results speak for themselves. Over 300 leads and four new clients within six months. Our strategy not only helped the University meet its immediate goals but also set the stage for future nationwide growth.
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