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How Turnbull Ripley used SoPro campaigns to drive sales without building out internal business development teams

Company profile

Location:

UK

Product/Service:

Creative branding and digital agency

Deal cycle:

6 month

Target profile

Location:

London, Scotland and the South East

Company size:

Small and medium sized companies

Role/Function:

Owners, CEO's or senior people in Marketing

How Turnbull Ripley used sopro's prospecting to deliver reliable leads to their salesteam

Headline Results

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£46 cost per lead
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4% lead rate
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19% response rate
logo-coral
£46 cost per lead 4% lead rate 19% response rate

Company description

Turnbull Ripley are a  creative branding and digital agency built for business success. They deliver design solutions with real business impact. On brief. On brand. Beyond expectation.

Creating clarity from market complexity, they help corporates, SMEs and start-ups to identify, articulate and tell their stories in the most creatively compelling way to engage their audiences and achieve their business goals.

Objectives

Develop interest in the Turnbull Ripley brand and services.

Secure sales calls and meetings through direct prospect engagement.

 

Campaign performance breakdown

Here's how the campaign performed across each of the industry verticals and company size brackets in scope.

Sector Prospects Opened Opened % Responses Response % Leads Lead Rate % Cost Per Lead
Staffing and Recruiting 1722 2213 37.1% 336 19.5% 95 5.5% £36.25
Financial Services 1518 2096 40.1% 254 16.7% 53 3.5% £57.28
Real Estate 891 1196 44.0% 175 19.6% 42 4.7% £42.43
Food & Beverages 667 900 40.4% 144 21.6% 35 5.3% £38.11
Insurance 618 779 37.2% 116 18.8% 22 3.6% £56.18
Leisure, Travel & Tourism 571 733 40.2% 95 16.6% 21 3.7% £54.38
Events Services 531 759 47.6% 84 15.8% 26 4.9% £40.85
Investment Management 403 465 35.3% 85 21.1% 8 2.0% £100.75
Accounting 342 363 31.8% 50 14.6% 7 2.1% £97.71
Telecommunications 266 269 29.7% 45 16.9% 7 2.6% 76

 

Company Size Prospects Opened Opened % Responses Response % Leads Lead Rate % Cost Per Lead
11-50 6139 8559 0.4211 1186 0.19319107 291 4.74% £42.19
51-200 2701 3185 0.3507 463 0.17141799 94 3.48% £57.47
201-500 577 585 0.3107 98 0.16984402 25 4.33% £46.16

 

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