Startup 2 Standup

Startup 2 Standup had built its business through word-of-mouth referrals, with founders naturally recommending the service within their networks. This approach helped the organisation grow steadily and reach critical mass, supported by glowing testimonials from satisfied members.

However, to take the next step in their growth journey, they needed to go beyond referrals. With a membership base as diverse as their offering—ranging from first-time founders to seasoned entrepreneurs—Startup 2 Standup recognised the need for a more proactive marketing strategy. They wanted to reach and engage with a broader audience of business owners who could benefit from their peer-to-peer support and networking groups, accelerating growth while maintaining their community-focused approach.

Sopro collaborated closely with Startup 2 Standup to design a prospecting campaign tailored to their unique needs. The onboarding meeting focused on defining the ideal target audience, exploring the Startup 2 Standup service in detail, and crafting messaging designed to resonate with their audience.

Initially, the co-founders were surprised by Sopro’s suggested email format, but after testing different variations, they returned to the original approach developed by Sopro’s experienced team. This proved to be the turning point for the campaign’s success.

As the campaign progressed, Sopro’s ongoing data analysis revealed opportunities to refine targeting. While the initial approach focused on early-stage startup founders, Sopro suggested shifting towards companies further along their journey, with funding already in place. This adjustment significantly boosted results.

By combining in-depth audience insights with data-driven targeting adjustments, Sopro delivered a flexible and effective campaign that helped Startup 2 Standup connect with high-potential members, ensuring ongoing growth and success.

Sopro’s campaign generated 494 high-quality leads for Startup 2 Standup, providing a consistent pipeline of engaged founders and business owners. This success was reflected across multiple company sizes, with cost per lead as low as £20.25 for larger businesses and an impressive 7.8% lead rate for the smallest target group.

Beyond driving member signups, the campaign delivered valuable insights through prospect feedback, which Startup 2 Standup used to refine their business model. This secondary benefit helped further strengthen their offering and contributed to the ongoing success of the organisation.