Success Stories / Social for Good

Social for Good

This marketing services client achieved dependable lead flow—tripling their team since partnering with Sopro, expanding into new markets, and delivering outstanding ROI.

Social for good logo

Success metrics

Lead generation

Global reach

Achieved leads across the UK and Europe, entering previously untapped markets and broadening client reach

Lead generation

Cost efficiency

Delivered an impressive ROI, with a low £36.22 cost per lead ensuring exceptional value for investment

Lead generation

Consistent pipeline

Generated over 1,793 leads since 2021, maintaining a steady and reliable flow of high-quality opportunities

Lead generation

Sales focus

Enabled the team to prioritise engaging purpose-driven clients, maximizing sales efficiency and impact

Fantastic ROI from using Sopro exclusively since 2021.

Callum McGranaghan | Co-Founder

Company

Social for good partners with organisations to drive results through the positive use of social media

Website

https://www.socialforgood.co.uk/

Industry

Marketing Services

Founded

2010

Size

2-10 employees

Partnering with sopro since

2021

Challenge

Social for Good struggled to consistently find purpose-driven companies aligned with their values while filtering out less suitable prospects. They needed a reliable lead generation process to target organisations prioritising social impact and ethical practices.

The biggest challenge was uncovering the right companies, to ensuring any outreach aligned with their mission.

Liam Conway | Senior Customer Success Manager at Sopro

Solution

We used targeted keywords and a refined outreach strategy to identify and connect with organisations focused on social impact and sustainability. By leveraging tailored messaging across multiple channels, they effectively resonated with purpose-driven audiences and generated high-quality leads.

We expertly crafted outreach that brought Social for Good directly to the clients who matched their values.

Liam Conway | Senior Customer Success Manager at Sopro

Impact

By focusing on identifying ICPs through industry-specific terms like “green” and “ethical,” Sopro ensured alignment with Social for Good’s values. The campaigns achieved over 18,000 sends, generating leads with a remarkable response rate exceeding 2%.

We've tripled the team since working with Sopro and haven't been doing any other outbound sales work.

Callum McGranaghan | Co-Founder of Social for Good

600+ B2B companies trust Sopro

c2

Financial Services

Coface

This credit insurance provider gained a steady flow of high-quality leads, connecting with significant companies and driving impactful business growth.…

c2

Computer Software

iTacit

This digital workplace platform gained a consistent flow of high-value leads, connecting with key decision-makers and strengthening their sales pipeline.…

c2

Information Technology and Services

M.J. Flood Technology

This technology provider leveraged Sopro’s targeted outreach to drive consistent lead flow – generating over 700 qualified leads, lowering cost…

View all success stories

Watch your sales grow

Discover how Sopro helps hundreds of businesses sell more. We do the hard work, so you can do your best work.

Watch your sales grow