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How SnapFulfil used SoPro campaigns to drive sales without building out internal business development teams

Company profile

Location:

UK

Product/Service:

Provide a SaaS product to manage warehouse stock - therefore they only target companies that hold stock and have warehouses. They are very focused on e-commerce retail organisations.

Deal cycle:

1 - 3 months

Target profile

Location:

UK

Company size:

11 - 1,000 FTE

Role/Function:

Senior Ops, Logistics and Warehouse roles. Also senior leadership roles in smaller businesses

How Snapfulfil used Sopro for new business outreach - and saw a 5.4% lead rate

Headline Results

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£37 cost per lead
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5% lead rate
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20% response rate
logo-coral
£37 cost per lead 5% lead rate 20% response rate

Company description

They are looking for companies who are experiencing problems in their warehouse operations, e.g., lack of efficiency, poor productivity, difficulty in meeting customer expectations. These types of issues are often driven by rapid growth and/or the specific challenges of e-commerce fulfilment.

Objectives

Identify and engage with senior roles predominantly within e-commerce retail organisations, introduce the SnapFulfil product and proposition and invite prospects onto a phone call to discuss further.

Campaign performance breakdown

Here's how the campaign performed across each of the industry verticals and company size brackets in scope.

Sector Prospects Opened Opened % Responses Response % Leads Lead Rate % Cost Per Lead
Logistics and Supply Chain 402 337 26% 84 21% 32 8% £25.13
Retail 309 328 31% 60 19% 13 4% £47.54
Wholesale 263 251 30% 55 21% 11 4% £47.82
Electrical/Electronic Manufacturing 203 167 25% 34 17% 8 4% £50.75
Building Materials 201 219 32% 38 19% 10 5% £40.20
Apparel & Fashion 194 197 30% 34 18% 13 7% £29.85
Food Production 185 170 27% 40 22% 8 4% £46.25
Consumer Goods 113 90 25% 25 22% 5 4% £45.20
Publishing 109 118 31% 19 17% 1 1% £218.00
Furniture 49 40 25% 15 31% 5 10% £19.60

 

Company Size Prospects Opened Opened % Responses Response % Leads Lead Rate % Cost Per Lead
11-50 749 801 32% 140 19% 33 4% £45.39
51-200 943 843 28% 189 20% 50 5% £37.72
201-500 345 276 25% 72 21% 25 7% £27.60
501-1000 218 257 35% 49 22% 14 6% £31.14

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