The secret strategies for supercharging your B2B sales emails: all backed by hard-hitting data.
Location:
UK
Product/Service:
Provide a SaaS product to manage warehouse stock - therefore they only target companies that hold stock and have warehouses. They are very focused on e-commerce retail organisations.
Deal cycle:
1 - 3 months
Location:
UK
Company size:
11 - 1,000 FTE
Role/Function:
Senior Ops, Logistics and Warehouse roles. Also senior leadership roles in smaller businesses
They are looking for companies who are experiencing problems in their warehouse operations, e.g., lack of efficiency, poor productivity, difficulty in meeting customer expectations. These types of issues are often driven by rapid growth and/or the specific challenges of e-commerce fulfilment.
Identify and engage with senior roles predominantly within e-commerce retail organisations, introduce the SnapFulfil product and proposition and invite prospects onto a phone call to discuss further.
Sector | Prospects | Opened | Opened % | Responses | Response % | Leads | Lead Rate % | Cost Per Lead |
Logistics and Supply Chain | 402 | 337 | 26% | 84 | 21% | 32 | 8% | £25.13 |
Retail | 309 | 328 | 31% | 60 | 19% | 13 | 4% | £47.54 |
Wholesale | 263 | 251 | 30% | 55 | 21% | 11 | 4% | £47.82 |
Electrical/Electronic Manufacturing | 203 | 167 | 25% | 34 | 17% | 8 | 4% | £50.75 |
Building Materials | 201 | 219 | 32% | 38 | 19% | 10 | 5% | £40.20 |
Apparel & Fashion | 194 | 197 | 30% | 34 | 18% | 13 | 7% | £29.85 |
Food Production | 185 | 170 | 27% | 40 | 22% | 8 | 4% | £46.25 |
Consumer Goods | 113 | 90 | 25% | 25 | 22% | 5 | 4% | £45.20 |
Publishing | 109 | 118 | 31% | 19 | 17% | 1 | 1% | £218.00 |
Furniture | 49 | 40 | 25% | 15 | 31% | 5 | 10% | £19.60 |
Company Size | Prospects | Opened | Opened % | Responses | Response % | Leads | Lead Rate % | Cost Per Lead |
11-50 | 749 | 801 | 32% | 140 | 19% | 33 | 4% | £45.39 |
51-200 | 943 | 843 | 28% | 189 | 20% | 50 | 5% | £37.72 |
201-500 | 345 | 276 | 25% | 72 | 21% | 25 | 7% | £27.60 |
501-1000 | 218 | 257 | 35% | 49 | 22% | 14 | 6% | £31.14 |
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