This construction client achieved a robust sales pipeline, securing a £300,000 purchase order within a year, driving growth in key sectors, and delivering a remarkable 14x ROI.
Global reach
Generated opportunities across the UK, reaching key sectors in retail, education, and real estate, expanding market presence effectively
Cost efficiency
Achieved 14x ROI, with one £300,000 order covering Sopro’s full-service cost and more
Consistent pipeline
Secured 23 meetings and quoted for 35 units, maintaining a steady flow of sales opportunities
Sales focus
Enabled sales team to concentrate on high-value projects, driving growth and expanding operations efficiently
This construction client creates sustainable spaces for working and living
Building Construction
2021
11-50 employees
2023
Podular Systems, a relatively new company, faced difficulty in building a steady sales pipeline due to limited resources for outbound sales engagement. The company’s early projects were generated through word-of-mouth, making it challenging to drive sustained growth.
Sopro created a series of personalised, pain-point-focused emails targeting key sectors like education, retail, and real estate. These emails highlighted how Podular’s modular buildings could address specific industry challenges, enabling Podular to engage with high-value prospects.
Within a year, Podular had built a healthy pipeline, quoting for £1m worth of modular units, with their first purchase order valued at £300,000. This resulted in a 14x ROI, demonstrating the significant financial impact of Sopro’s lead generation efforts.
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