Success Stories / Pace HR

Pace HR

This HR services client achieved rapid growth through a consistent lead flow—securing 28 clients, expanding their market nationally, and delivering a 172% ROI without the need for an in-house sales team.

Pace human resources logo

Success metrics

Lead generation

Global reach

Expanded reach across the UK, with significant success leading to national market presence and brand visibility growth

Lead generation

Cost efficiency

Delivered 172% ROI, with the success of new client acquisitions offsetting the need for an in-house sales team

Lead generation

Consistent pipeline

Generated over 500 leads, averaging a 2.8% lead rate and providing a continuous flow of high-quality opportunities.

Lead generation

Sales focus

Enabled leadership to prioritise client relationships and strategic growth, while Sopro managed the lead generation process

Since partnering with Sopro, we've acquired 28 clients and maintained a 96% retention rate for annual contracts. This showcases the high quality of the leads and the strong relationships we've built, all starting from a cold email through the campaign.

Sarah Hyland | Co-Founder

Company

Pace HR specializes in flexible HR services including outsourcing, consultancy, and employee engagement support,

Website

https://pace-hr.com/

Industry

Human Resources Services

Founded

2021

Size

2-10 employees

Partnering with sopro since

2022

Challenge

Pace HR, a small HR consultancy, faced the challenge of establishing a market presence without an in-house sales team or sales expertise. They needed a partner to identify their ideal customer profile and generate new business to grow their client base.

Without a sales team, we needed a solution that gave us deep insights into our customer profile and saved us time and money.

Sarah Hyland | Co-Founder of Pace HR

Solution

Sopro implemented a multichannel outreach strategy, combining data-driven insights and personalised messaging targeted at C-level executives and HR professionals. By expanding Pace HR’s network through LinkedIn and converting anonymous website visitors into leads, Sopro maximised lead generation with high buyer intent.

Instead of buying data or hiring a full-time salesperson, your data-driven approach and communication expertise were the best fit. Sophie and Elena constantly analysed the data, and by trialling, measuring, and tweaking strategies, you helped us focus on having confident and effective conversations.

Sarah Hyland | Co-Founder of Pace HR

Impact

Sopro generated over 500 leads, resulting in 28 new clients and a 172% ROI, significantly contributing to Pace HR’s growth without the need for an internal sales team. Additionally, brand awareness increased with over 400 website visits from outreach emails and LinkedIn connections.

Since partnering with Sopro, we've acquired 28 clients and maintained a 96% retention rate for annual contracts. This showcases the high quality of the leads and the strong relationships we've built, all starting from a cold email through the campaign

Sarah Hyland | Co-Founder of Pace HR

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