Neighbourhood Watch

Neighbourhood Watch had previously relied on manual outreach and existing relationships to secure corporate partnerships. However, cold outreach efforts were resource-intensive and largely ineffective, making it difficult to reach decision-makers.

Their small team lacked the internal capacity to manage outreach at scale, and previous efforts to connect with potential sponsors – such as home improvement companies and insurance providers – failed to gain traction, despite their clear alignment with Neighbourhood Watch’s mission.

To secure new sponsorships, Neighbourhood Watch needed a scalable, efficient approach that could cut through the noise, engage the right companies, and create lasting partnerships, all without overwhelming their internal team.

Sopro launched a broad outreach campaign to identify potential sponsors across multiple industries. Neighbourhood Watch worked closely with the team to refine targeting, initially focusing on general corporate partnerships before narrowing in on key sectors.

The campaign generated more responses than expected, requiring a structured approach to managing the leads. Sopro developed a lead scoring system, allowing Neighbourhood Watch to prioritise high-value prospects while maintaining engagement with other interested organizations.

By combining data-driven targeting with personalized, non-intrusive outreach, Sopro allowed Neighbourhood Watch to connect with the right partners while saving valuable time and resources.

Sopro’s campaign brought in a steady stream of quality leads, helping Neighbourhood Watch secure key partnerships across different industries that aligned with their mission.

Major organisations came on board to support their outreach and advocacy efforts, strengthening community engagement.

New collaborations with insurance providers allowed Neighbourhood Watch to offer tailored resources, while unexpected partnerships with local authorities expanded their reach.

Beyond securing sponsors, the campaign helped refine their long-term approach to partnerships. Testing different industries, fine-tuning messaging, and building a strong pipeline have set them up for ongoing success.