Moneyinfo

Moneyinfo had traditionally relied on Sales Development Representatives cold-calling prospects, a time-consuming and often unrewarding method. The approach proved labour-intensive and didn’t resonate well with either the team or the recipients, making it challenging to maintain momentum.

Seeking a more efficient and effective solution, Moneyinfo needed a modern, less intrusive, and better targeted way to engage with prospects. Recognising the potential of a refined outreach strategy, they turned to Sopro to deliver results and align with their business development goals.

Sopro partnered with Moneyinfo to define their ideal clients and build a live, dynamic list of prospects. Using targeted email outreach, Sopro initiated meaningful sales conversations with these high-potential leads. The collaboration included regular review meetings to refine each campaign, focusing on optimising targeting, evaluating email template performance, and analysing conversion rates.

The combination of Sopro’s expertise and technology provided Moneyinfo with an effective, data-driven approach to engage their audience and drive results.

Sopro had delivered over 500 leads for Moneyinfo, achieving a cost per lead of under £40 and an impressive 7% lead rate. This consistent stream of high-quality leads enabled Moneyinfo’s sales team to focus on closing deals, with ready-to-go opportunities arriving directly in their inboxes.

The success of the Sopro campaigns provided Moneyinfo with the confidence to expand their team, hiring additional staff to manage the increased business opportunities. With targeted outreach and effective optimisation, Sopro’s partnership has been instrumental in driving sustainable growth for Moneyinfo.