M.J. Flood Technology

When launching a new product, MJ Flood wanted a more aggressive go-to-market approach than their in-house resources could support. With limited sales capacity, they faced challenges in driving the product’s growth while managing their existing operations.

They needed a solution that would deliver a high volume of qualified leads quickly and free up their team to focus on running and expanding the business. Seeking a partner to accelerate their market entry and save valuable time, MJ Flood turned to Sopro for support.

Sopro launched a strategic multichannel campaign, starting with a thorough ICP analysis to define and continuously refine M.J. Flood’s target audience, ensuring every prospect aligned closely with business objectives.

Highly personalised email messaging, combined with thoughtful follow-ups, addressed the specific goals and challenges of each prospect, creating strong, meaningful engagement while reaching potential clients at scale.

Through website tracking and IP lookup, Sopro enabled M.J. Flood to monitor visitor behaviour and capture buyer intent, allowing them to identify hidden demand, uncover new audiences, and deliver timely, relevant outreach that connected effectively with high-interest prospects.

Sopro generated over 736 high-quality leads for M.J. Flood, providing a robust and consistent pipeline of new business. With an average cost per lead of just €76, cost-effective opportunities were delivered across diverse product offerings.

The initial campaign’s success led to an expansion across the business, prompting another division to launch its own Sopro campaigns, which resulted in four closed deals within just four months.

As a major lead source, Sopro has significantly strengthened M.J. Flood’s sales pipeline, supporting new product launches and fostering valuable conversations that allow the sales team to enhance productivity and drive revenue growth.