Success Stories / IR Power

IR Power

IR Power gained 69 high-quality leads, with several showing immediate interest, and uncovered major opportunities, including one with 300x growth potential. The campaign also expanded their reach and fostered strategic relationships.

IR Power logo

Success metrics

Lead generation

Global reach

Secured leads across various industries, expanding IR Power's market presence

Lead generation

Cost efficiency

Generated a strong ROI, with a cost per lead averaging £76.21

Lead generation

Consistent pipeline

Delivered 69 high-quality leads, maintaining a steady flow of sales opportunities

Lead generation

Sales focus

Allowed the sales team to focus on high-value opportunities, with one lead having the potential to grow 300x.

Excellent results and service. As this was the first time using lead generation, plus for a complex business, I was a bit nervous. The Sopro team has been on top of performance, offering insights in how the campaign can be tweaked.

Richard Bradshaw | MD

Company

IR Power reduces the electricity consumption of industry by recycling wasted electricity from its critical machines

Website

https://www.i-r-power.com

Industry

Industrial Machinery Manufacturing

Founded

2023

Size

2-10 employees

Partnering with sopro since

2023

Challenge

IR Power, a start-up, faced the challenge of building a pipeline of new clients, expanding into new sectors, and demonstrating the broader application of their solutions. They needed to establish strategic relationships and tailor their proposition to different industries to accelerate growth.

We recognised IR Power's potential to grow quickly, so our focus was on delivering highly targeted outreach that would generate immediate interest and open doors to key industry sectors.

Charlotte Tweddle | Customer Success Team Lead at Sopro

Solution

Sopro implemented a comprehensive, multichannel strategy to identify and engage IR Power’s ideal customer profile (ICP) through personalized outreach. Their team optimized targeting, conducted detailed analysis, and enabled the development of strategic business relationships across multiple platforms.

Our strategy was to ensure every outreach effort was highly personalised and impactful, helping IR Power not just generate leads but form valuable connections within their target industries.

Charlotte Tweddle | Customer Success Team Lead at Sopro

Impact

The solution enabled IR Power to generate 69 leads, some of which had immediate interest, significantly boosting their sales pipeline. Their partnership with Sopro became a major lead source, contributing directly to their growth and overall success.

The campaign is going great and has brought plenty of good conversations. It keeps me very busy, the strongest lead in the pipeline has the opportunity to grow 300x.

Richard Bradshaw | MD at IR Power

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