Insureflow

As a growing insurtech startup, Insureflow faced the challenge of increasing brand awareness in a competitive and relationship-driven insurance market.

With no prior experience in outbound marketing and limited active business development beyond networking and word of mouth, they needed a strategic partner to help launch an effective outreach campaign.

Their goal was to move beyond being a “known name” to becoming a trusted and recognised player in the industry, while generating quality leads to fuel future growth.

Sopro developed a hyper-targeted outbound campaign focused on a carefully curated, high-quality data set of around 6,000 contacts.

Sopro’s strategy prioritised precision and relevance, delivering personalised emails that sparked genuine engagement.

This approach quickly raised Insureflow’s brand profile and generated a strong pipeline of qualified leads, enabling the startup to connect with larger, previously inaccessible prospects and accelerating their growth trajectory.

The campaign has made a significant difference for Insureflow. Within three months, they generated over 100 high-quality leads and initiated conversations with major industry players previously out of reach.

This increased activity has expanded their brand recognition and prompted internal discussions about building a dedicated sales team for the first time. What started as a brand awareness effort has become a solid foundation for future growth and opportunities.