Success Stories / Hypefy

Hypefy

This Croatian start-up broke into the UK market from scratch, using Sopro to unlock cold outreach success and start high-value conversations with marquee brands, without an existing local presence.

Success metrics

Lead generation

Market expansion

Launched targeted outbound campaigns in the UK despite no existing presence or brand awareness.

Lead generation

Cost efficiency

Saved significant internal resources by outsourcing a complex cold outreach process with strong ROI potential.

Lead generation

Pipeline growth

Generated valuable leads that are progressing toward major conversions, helping validate and accelerate international growth plans.

Lead generation

Sales enablement

Proactive support from the Sopro team enabled rapid activation of features like ADSync and strategic campaign optimisations.

We went from being a completely unknown Croatian start-up to landing conversations with top UK brands. Sopro made that possible, and it’s been a key expansion channel for us.

Kristina Maceković | Strategist, Hypefy

Company

Hypefy is a performance marketing platform helping brands scale user acquisition through influencer partnerships, and creative strategy.

Website

https://hypefy.ai/

Industry

Marketing and Advertising

Founded

2023

Size

11-50

Partnering with sopro since

2025

Challenge

Hypefy was eager to expand into the UK market as part of its international growth strategy, but faced a significant challenge: they had no existing brand presence in the region, limited local credibility, and lacked the internal resources or infrastructure needed to run a consistent, high-quality cold outreach programme.

Building a scalable outbound engine in-house proved to be time-consuming and complex, highlighting the need for a specialist partner who could accelerate market entry and deliver results quickly.

We’re a relatively unknown Croatian startup doing cold outreach in the UK. Even with that challenge, Sopro helped us connect with incredible brands we never expected to reach.

Kristina Maceković | Strategist, Hypefy

Solution

After several internal attempts at cold outreach – sending thousands of emails across a few campaigns – Hypefy quickly realised the challenges involved in doing it effectively. From sourcing accurate data and ensuring deliverability to crafting messaging and managing follow-ups, it became clear that running outbound at scale required far more time, tools, and expertise than they could commit internally.

Looking for a smarter, more efficient solution, the team turned to Sopro to deliver a fully managed, scalable, and highly targeted outbound lead generation strategy.

After trying cold outreach in-house, we realised how much time, effort, and expertise it really takes. Sopro brought the structure and scale we needed, without us having to build everything from scratch.

Kristina Maceković | Strategist, Hypefy

Impact

Despite entering the market as a completely unknown Croatian startup with no prior brand presence or awareness in the UK, Hypefy was able to gain access to decision-makers at well-established and highly recognisable UK brands.

Through Sopro’s expertly managed outreach campaigns, they initiated conversations that would have been virtually impossible to spark through their existing networks or organic efforts alone. These introductions helped position Hypefy as a credible player in a new market and opened doors that would have otherwise remained firmly closed.

We’ve had conversations with brands we never thought we’d get in front of – especially as a completely unknown Croatian start-up reaching into the UK. That alone made working with Sopro worthwhile.

Kristina Maceković | Strategist, Hypefy

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