Getting the Market

Sopro helped Getting the Market break through its local boundaries, expanding reach beyond Rotterdam by deploying a carefully crafted multichannel outreach strategy.

Targeting their Ideal Customer Profile (ICP) across selected regions, industries, and job roles, Sopro’s solution combined personalised email and LinkedIn outreach to effectively engage potential clients. To capture high-intent leads, we integrated proactive engagement with website tracking and webchat, allowing real-time interaction with visitors.

This comprehensive approach meant that Getting the Market could focus on signing new clients and delivering for their existing clients, while Sopro generated the connections needed to grow their business beyond their established network.

Sopro began by conducting a thorough analysis of Getting the Market’s Ideal Customer Profile (ICP), ensuring that every outreach effort was precisely aligned with their growth goals. By refining and targeting their ICP, we could focus outreach efforts on the most relevant regions, industries, and decision-makers.

Our personalised messaging, delivered across channels and with intent signals built in, allowed Getting the Market to initiate valuable conversations with high-potential clients and foster genuine interest in their services. This targeted approach enabled them to unlock new growth opportunities and drive impactful results from each interaction.

Sopro’s targeted outreach generated over 218 leads for Getting the Market across multiple markets, resulting in a substantial 6X ROI.

This steady lead flow was instrumental in helping the company expand its customer base, onboard new clients, and strengthen its sales pipeline. By consistently connecting with ideal prospects, Sopro enabled Getting the Market to initiate meaningful conversations highlighting their expertise and value. The success of these engagements not only brought in new clients but also laid the groundwork for future business and team growth.