Challenge
Fidelity Energy had previously worked with traditional lead generation agencies for their go to market strategy. While this approach worked for a while, results had started to decline.
Fidelity Energy
Fidelity Energy needed a fresh approach to lead generation in an industry saturated with competition. With Sopro, they refined their targeting, engaged high-value prospects, and created a pipeline worth £1.4m—turning Sopro into their primary outbound marketing channel.
Success metrics
Lead generation
494 high-quality leads generated, creating a £1.4m pipeline
Sales efficiency
Freed the team to focus on high-value deals and conversions
Targeting refinement
Optimised outreach by adjusting job titles and company sizes
Proven ROI
Achieved a 3:1 return on investment, leading to a significant budget increase
For every pound we invested, we were seeing three pounds in return. On the back of that, we've trebled, if not quadrupled our spend with Sopro. It’s now our primary lead generation channel.
Company
Fidelity Energy helps UK businesses cut costs and carbon through smarter energy procurement and management.
Website
http://www.fidelity-energy.co.uk/Industry
Utilities
Founded
2014
Size
11-50
Partnering with sopro since
2021
Within our industry people are getting bombarded on a daily basis from energy companies saying the same old things. We needed a different approach.
Simply reaching prospects wasn’t enough. They needed to stand out with messaging that resonated and data that was up-to-date. Without fresh insights and a smarter outreach strategy, they risked being just another player in an oversaturated market.
Some of the data we were using wasn’t as fresh as it could be, and we needed to think outside the box and refresh how we went to market. That’s where Sopro came in.
On the recommendation of a former investor, Fidelity Energy decided to explore a new route to market with Sopro. They needed an outreach strategy that would deliver leads again, ensuring they were engaging the right prospects with the right messaging.
Solution
Sopro worked closely with Fidelity Energy to develop a highly targeted prospecting campaign. The initial focus was on engaging messaging that addressed specific industry pain points.
Sopro created a series of personalised, pain-point-focused emails targeting key sectors. We spent a long time ensuring we had the targeting just right, so that these emails could address specific industry challenges, enabling Fidelity to engage with high-value prospects.
As the campaign progressed, Sopro continuously refined the approach. By analysing performance data, they adjusted targeting criteria to refine the focus and help increase engagement and conversion rates.
Sopro has helped us refine who we’re talking to. Over the last two and a half years, we’ve tweaked our targeting, increasing the size of companies we approach. We’re constantly evolving, and working together, we’ve been able to keep improving./succ
Impact
Sopro’s campaign delivered 494 high-quality leads, creating a sales pipeline worth £1.4m. Fidelity Energy saw an impressive 3:1 return on investment, leading them to greatly increase their spend on Sopro campaigns, making it their main outbound marketing channel.
For every pound we invested, we were seeing three pounds in return. On the back of that, we've trebled, if not quadrupled, our spend with Sopro. It’s now our primary lead generation channel.
With a streamlined, data-driven approach, Fidelity Energy continues to scale its outreach while optimising its strategy for even greater results.
As Sopro evolves, so do we, and working together, we’ve been able to constantly improve our outreach strategy.
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