Senior IT, Information, Security and Infrastructure roles
How DigitalXRAID generated hundreds of new leads using Sopro
Headline results
$80cost per lead
4%lead rate
15%response rate
£50cost per lead4%lead rate15%response rate
Company description
DigitalXRAID are an award-winning, global provider of Security Services. They specialise in market-leading Cyber Security Services, offering Vulnerability Management, Information Security, PCI-DSS, Penetration Testing, Managed Security Services and Security Consultancy.
Their mission is to provide industry leading Cyber Security offerings to customers, enabling them to reduce risk, and protect their information assets.
Objectives
To identify and engage with senior stakeholders
To introduce the DigitalXRAID brand and proposition
To invite prospects to a phone call or meeting to discuss their needs further
Campaign performance
Sector
Prospects
Opened
Opened %
Responses
Response %
Leads
Lead Rate %
Cost Per Lead
Financial Services
800
804
29.2%
103
12.9%
22
2.8%
£72.73
Information Technology and Services
461
453
28.4%
52
11.3%
21
4.6%
£43.90
Marketing and Advertising
367
414
34.3%
35
9.5%
10
2.7%
£73.40
Computer Software
347
372
29.0%
35
10.1%
10
2.9%
£69.40
Internet
296
331
32.8%
26
8.8%
7
2.4%
£84.57
Construction
295
281
27.7%
47
15.9%
14
4.8%
£42.14
Law Practice
275
267
28.9%
49
17.8%
13
4.7%
£42.31
Investment Management
272
248
28.5%
34
12.5%
8
2.9%
£68
Insurance
251
241
30.5%
40
15.9%
9
3.6%
£55.78
Staffing and Recruiting
248
229
27.1%
59
23.8%
19
7.7%
£26.11
Company Size
Prospects
Opened
Opened %
Responses
Response %
Leads
Lead Rate %
Cost Per Lead
11-50
2390
2739
34.5%
416
17.4%
132
5.5%
£36.21
51-200
3177
2944
27.4%
481
15.1%
128
4.0%
£49.64
201-500
1899
1572
24.5%
260
13.7%
61
3.2%
£62.26
501-1000
1459
1180
23.8%
197
13.5%
40
2.7%
£72.95
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