New report: How to build your prospecting database

Embark on a journey to map your audience and build the perfect B2B prospecting database

Download now
Sell more .
Book your demo
Book your demo
icn
icn
Home Results Success stories DigitalXRAID

How DigitalXRAID used SoPro campaigns to drive sales without building out internal business development teams

Website

https://digitalxraid.com/

Company profile

Location:

UK

Product/Service:

Cyber security services

Deal cycle:

6-12 months

Target profile

Location:

UK

Company size:

SME

Role/Function:

Senior IT, Information, Security and Infrastructure roles

How DigitalXRAID generated hundreds of new leads using Sopro

Headline results

logo-coral
$80 cost per lead
logo-coral
4% lead rate
logo-coral
15% response rate
logo-coral
£50 cost per lead 4% lead rate 15% response rate

Company description

DigitalXRAID are an award-winning, global provider of Security Services. They specialise in market-leading Cyber Security Services, offering Vulnerability Management, Information Security, PCI-DSS, Penetration Testing, Managed Security Services and Security Consultancy.

Their mission is to provide industry leading Cyber Security offerings to customers, enabling them to reduce risk, and protect their information assets.

Objectives

  • To identify and engage with senior stakeholders
  • To introduce the DigitalXRAID brand and proposition
  • To invite prospects to a phone call or meeting to discuss their needs further

Campaign performance

Sector Prospects Opened Opened % Responses Response % Leads Lead Rate % Cost Per Lead
Financial Services 800 804 29.2% 103 12.9% 22 2.8% £72.73
Information Technology and Services 461 453 28.4% 52 11.3% 21 4.6% £43.90
Marketing and Advertising 367 414 34.3% 35 9.5% 10 2.7% £73.40
Computer Software 347 372 29.0% 35 10.1% 10 2.9% £69.40
Internet 296 331 32.8% 26 8.8% 7 2.4% £84.57
Construction 295 281 27.7% 47 15.9% 14 4.8% £42.14
Law Practice 275 267 28.9% 49 17.8% 13 4.7% £42.31
Investment Management 272 248 28.5% 34 12.5% 8 2.9% £68
Insurance 251 241 30.5% 40 15.9% 9 3.6% £55.78
Staffing and Recruiting 248 229 27.1% 59 23.8% 19 7.7% £26.11

 

Company Size Prospects Opened Opened % Responses Response % Leads Lead Rate % Cost Per Lead
11-50 2390 2739 34.5% 416 17.4% 132 5.5% £36.21
51-200 3177 2944 27.4% 481 15.1% 128 4.0% £49.64
201-500 1899 1572 24.5% 260 13.7% 61 3.2% £62.26
501-1000 1459 1180 23.8% 197 13.5% 40 2.7% £72.95

 

 

Explore other success stories

c2

Hello Customer

Hello Customer provides next generation customer experience software. Easy to use software to turn customer feedback into true employee enthusiasm…

c2

WRITE ARM

Write Arm are a Brighton based content agency. Part of what attracts their clients is that they take a flexible…

c2

LIQUONA

Liquona Productions create videos  for  FTSE 100 companies, Not-For-Profits and SMEs. In March 2018 Liquona were seeking a B2B lead…