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How DigitalXRAID used SoPro campaigns to drive sales without building out internal business development teams

Company profile

Location:

Uk

Product/Service:

Provider of Cyber Security Services

Deal cycle:

6-12 months

Target profile

Location:

UK

Company size:

SME

Role/Function:

Senior IT, Information, Security and Infrastructure roles

How DigitalXRAID won hundreds of new leads using SoPro

Headline Results

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£50 cost per lead
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4% lead rate
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15% response rate
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£50 cost per lead 4% lead rate 15% response rate

Company description

DigitalXRAID are an award-winning, Yorkshire based global provider of Security Services. Our dedicated team of professionals specialise in market leading Cyber Security Services, offering Vulnerability Management, Information Security, PCI-DSS, Penetration Testing, Managed Security Services and Security Consultancy.

 

Our mission is to provide industry leading Cyber Security offerings to our customers, enabling them to reduce risk, and protect their information assets.

Objectives

Identify and engage with senior stakeholders, introduce the DigitalXRAID brand & proposition and invite prospects onto a phone call or meeting to discuss further.

Campaign performance breakdown

Here's how the campaign performed across each of the industry verticals and company size brackets in scope.

Sector Prospects Opened Opened % Responses Response % Leads Lead Rate % Cost Per Lead
Financial Services 800 804 29.2% 103 12.9% 22 2.8% 72.73
Information Technology and Services 461 453 28.4% 52 11.3% 21 4.6% 43.9
Marketing and Advertising 367 414 34.3% 35 9.5% 10 2.7% 73.4
Computer Software 347 372 29.0% 35 10.1% 10 2.9% 69.4
Internet 296 331 32.8% 26 8.8% 7 2.4% 84.57
Construction 295 281 27.7% 47 15.9% 14 4.8% 42.14
Law Practice 275 267 28.9% 49 17.8% 13 4.7% 42.31
Investment Management 272 248 28.5% 34 12.5% 8 2.9% 68
Insurance 251 241 30.5% 40 15.9% 9 3.6% 55.78
Staffing and Recruiting 248 229 27.1% 59 23.8% 19 7.7% 26.11

 

Company Size Prospects Opened Opened % Responses Response % Leads Lead Rate % Cost Per Lead
11-50 2390 2739 34.5% 416 17.4% 132 5.5% 36.21
51-200 3177 2944 27.4% 481 15.1% 128 4.0% 49.64
201-500 1899 1572 24.5% 260 13.7% 61 3.2% 62.26
501-1000 1459 1180 23.8% 197 13.5% 40 2.7% 72.95

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