Culinary Artistas

Culinary Artistas, a female and minority-owned business, specialises in vibrant cooking experiences for corporate and kid-focused events. On the corporate side, they create people-centric experiences designed to build lasting connections through food, offered virtually, in hybrid formats, and in their San Francisco studio.

Historically, Culinary Artistas relied on word-of-mouth referrals, return customers, and newsletters to generate leads. While effective to a degree, these methods didn’t provide the scalability needed to meet their growth ambitions. Attempts to purchase email lists based on target job titles and industries failed to convert and required significant effort to set up.

Culinary Artistas partnered with Sopro to create a tailored prospecting campaign designed to engage their target audience and generate meaningful leads. Sopro’s team crafted original messaging that struck the ideal tone for Culinary Artistas’ brand.

Beyond prospecting, Sopro’s consultative approach helped Culinary Artistas strengthen their internal lead-nurturing infrastructure. This strategic emphasis on consistent follow-up turned initial outreach into long-term opportunities.

Sopro’s campaign delivered measurable results that helped Culinary Artistas scale their lead generation efforts and build a reliable pipeline for future growth.

The campaign generated 400 high-quality leads, providing a consistent stream of opportunities for the Culinary Artistas team. One lead turned into a highly successful event with 65 attendees and a 9.8 NPS score. This event became a catalyst for additional bookings, as attendees engaged Culinary Artistas for future events.

Beyond delivering leads, Sopro’s consultative approach helped Culinary Artistas develop a more robust lead-nurturing process. This improvement extended the value of the campaign, turning initial connections into long-term opportunities.