Coface

Coface aimed to boost lead generation and ROI while conserving internal resources. Generating high-quality data tailored to their market was essential to identify and engage the right prospects effectively.

However, the effort required to manage this in-house proved a drain on resources, highlighting the need for expert support. Recognising this, Coface turned to Sopro for a reliable, efficient solution to drive lead generation and achieve their growth goals.

Sopro delivered the industry-specific data Coface needed to target their market effectively, ensuring their campaigns reached the right prospects. By leveraging advanced personalisation techniques, Sopro created outreach messages that felt one-on-one, fostering meaningful engagement and driving higher lead generation.

The seamless integration of Sopro’s tools, including access to their user-friendly portal, significantly reduced the administrative burden on Coface’s sales team. With more time to focus on selling and the confidence that Sopro’s high-quality data would deliver results, Coface saw immediate improvements in their lead generation efforts, boosting both efficiency and outcomes.

Sopro’s campaign generated over 1,200 high-quality leads, enabling Coface to reach significant companies they had previously struggled to engage. This has positively impacted business growth, providing the sales team with a steady stream of opportunities while freeing them from time-intensive administrative tasks. This allowed the team to focus entirely on selling and converting leads into valuable clients.

The return on investment has been exceptional, with Sopro’s personalised approach and seamless tools proving invaluable in unlocking new business potential.