This procurement client leveraged targeted outreach to secure a high-value contract within two months, achieving a remarkable ROI and building a strong lead pipeline – allowing their team to focus on strategic growth and deepen client relationships.
Global reach
Generated qualified leads across key markets, expanding Bloom’s presence in target regions
Cost efficiency
Delivered rapid ROI, with an early contract covering Sopro’s full-service cost
Consistent pipeline
Maintained a reliable stream of high-quality leads, ensuring steady sales opportunities
Sales focus
Enabled the sales team to concentrate on nurturing high-value relationships, boosting overall productivity
Bloom is a procurement company specializing in sourcing optimal suppliers for the public sector
Business Consulting and Services
2012
51-200 employees
2024
Bloom faced a challenge in expanding their lead generation efforts beyond referrals, aiming to target new prospects more effectively in the public and private sectors. Their sales team needed more time to focus on relationship development rather than prospecting.
Sopro leveraged a combination of email outreach, LinkedIn connection requests, and other channels to identify and engage the ideal prospects for Bloom’s business. The strategy ensured that Bloom’s sales team could focus on high-value opportunities rather than spending time on unqualified leads.
After just two months, Bloom secured a contract that resulted in a return on investment (ROI) exceeding 13,000%, along with a solid pipeline of qualified leads. This allowed Bloom to focus on strategic growth and deeper client relationships while Sopro handled the prospecting.
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