Live campaign results

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We publish all of our results and update them daily. Every client campaign. Every email. Unedited. We use this data to benchmark performance and pinpoint the perfect areas to tweak. Maximum impact for every single email.

What do our prospecting results tell you?

You can use this data to check the return on investment we’d deliver for your business. That’s why we publish the figures, so you can clearly see what to expect if you work with us.

Our data is updated daily

You can view the results by industry, compare different time periods, look at how company size affects results or see at what message stage most responses come from.

Last updated: 30/12/24 at 11:14

Global summary - all Sopro campaigns

					Email activity				Responses	Headline rates
	Campaigns	Businesses engaged	Prospects engaged	Total enagements	Intent generated	Intent %	Leads generated	Lead %
Total	1,030	3,228,292	5,505,729	20,302,196	168,820	5.23%	85,688	2.65%

Summary by target company size

						Email Activity			Responses	Headline Rates
	Campaigns	Businesses engaged	Prospects engaged	Total enagements	Intent generated	Intent %	Leads generated	Lead %
1-10 employees	572	291,719	313,942	1,201,910	9,411	3.23%	7,015	2.4%
11-50 employees	794	757,402	899,724	3,279,568	26,669	3.52%	16,089	2.12%
51-200 employees	934	830,896	1,126,290	4,098,809	33,354	4.01%	18,506	2.23%
201-500 employees	943	425,658	667,054	2,450,413	20,030	4.71%	10,131	2.38%
501-1000 employees	922	265,320	490,504	1,818,227	15,468	5.83%	7,668	2.89%
1001-5000 employees	893	381,865	898,837	3,352,504	28,576	7.48%	13,498	3.53%
5001-10,000 employees	823	102,268	322,294	1,197,292	9,706	9.49%	4,204	4.11%
10,001+ employees	828	164,143	773,091	2,852,688	25,131	15.31%	8,279	5.04%

Summary by target industry

						Email Activity			Responses	Headline Rates
	Campaigns	Businesses engaged	Prospects engaged	Total enagements	Intent generated	Intent %	Leads generated	Lead %
Accounting	568	16,899	28,086	100,572	959	5.67%	418	2.47%
Airlines/Aviation	605	19,004	38,016	138,588	1,184	6.23%	593	3.12%
Alternative Dispute Resolution	81	159	188	697	13	8.18%	5	3.14%
Alternative Medicine	158	625	810	3,192	25	4.00%	13	2.08%
Animation	246	1,267	1,588	5,717	66	5.21%	43	3.39%
Apparel & Fashion	621	27,602	40,556	156,231	795	2.88%	469	1.7%
Architecture & Planning	448	12,000	15,038	55,029	536	4.47%	350	2.92%
Arts & Crafts	155	545	637	2,269	23	4.22%	11	2.02%
Automotive	747	67,972	118,279	448,065	3,462	5.09%	1,724	2.54%
Aviation & Aerospace	605	18,923	37,212	139,826	1,193	6.30%	580	3.07%
Banking	607	29,680	79,343	301,397	2,631	8.86%	721	2.43%
Biotechnology	641	48,603	96,276	370,671	2,723	5.60%	1,298	2.67%
Broadcast Media	517	9,223	17,783	63,260	541	5.87%	292	3.17%
Building Materials	606	23,922	36,428	136,833	1,272	5.32%	771	3.22%
Business Supplies & Equipment	469	5,032	6,428	23,630	165	3.28%	96	1.91%
Capital Markets	337	1,716	2,436	8,954	66	3.85%	31	1.81%
Chemicals	614	29,070	62,874	234,599	2,115	7.28%	1,230	4.23%
Civic & Social Organization	438	9,612	12,346	44,415	596	6.20%	337	3.51%
Civil Engineering	576	19,686	37,934	136,466	1,289	6.55%	854	4.34%
Commercial Real Estate	325	2,572	3,997	14,934	161	6.26%	64	2.49%
Computer & Network Security	522	11,064	16,420	60,944	484	4.37%	163	1.47%
Computer Games	498	10,688	14,950	56,134	382	3.57%	165	1.54%
Computer Hardware	507	3,432	5,260	20,936	193	5.62%	67	1.95%
Computer Networking	322	1,321	1,852	7,189	44	3.33%	24	1.82%
Computer Software	718	143,513	221,891	827,090	4,330	3.02%	1,780	1.24%
Construction	730	152,361	252,209	909,493	9,389	6.16%	5,517	3.62%
Consumer Electronics	629	8,629	15,788	60,592	982	11.38%	143	1.66%
Consumer Goods	739	37,746	66,822	257,671	1,874	4.96%	1,006	2.67%
Consumer Services	601	10,479	14,633	56,509	391	3.73%	231	2.2%
Cosmetics	627	15,092	28,232	107,816	669	4.43%	320	2.12%
Dairy	355	2,065	5,302	19,731	164	7.94%	110	5.33%
Defense & Space	565	10,827	27,198	104,197	945	8.73%	380	3.51%
Design	554	22,073	26,765	96,149	937	4.25%	607	2.75%
E-Learning	469	9,046	11,908	45,295	241	2.66%	137	1.51%
Education Management	570	49,327	70,348	246,953	2,669	5.41%	1,563	3.17%
Electrical/Electronic Manufacturing	706	54,313	85,020	314,817	2,220	4.09%	1,172	2.16%
Entertainment	594	18,447	32,254	120,302	969	5.25%	522	2.83%
Environmental Services	621	27,825	41,727	152,809	1,459	5.24%	931	3.35%
Events Services	524	20,490	27,892	97,308	914	4.46%	601	2.93%
Executive Office	234	862	1,071	3,997	50	5.80%	26	3.02%
Facilities Services	560	20,523	34,841	127,947	1,097	5.35%	636	3.1%
Farming	421	5,087	7,227	25,705	248	4.88%	180	3.54%
Financial Services	747	178,900	349,732	1,278,337	10,928	6.11%	3,741	2.09%
Fine Art	242	1,318	1,562	5,626	53	4.02%	36	2.73%
Food & Beverages	728	67,532	108,612	411,089	3,360	4.98%	1,769	2.62%
Food Production	692	53,847	103,225	385,905	3,065	5.69%	1,810	3.36%
Fund-Raising	276	1,959	2,528	8,874	95	4.85%	61	3.11%
Furniture	556	11,913	14,644	57,109	448	3.76%	274	2.3%
Gambling & Casinos	369	4,177	6,530	25,979	162	3.88%	85	2.03%
Glass, Ceramics & Concrete	373	2,330	3,630	13,582	123	5.28%	82	3.52%
Government Administration	518	27,108	70,239	247,349	3,025	11.16%	1,602	5.91%
Government Relations	243	1,211	2,096	7,719	93	7.68%	41	3.39%
Graphic Design	118	604	668	2,466	10	1.66%	8	1.32%
Health, Wellness & Fitness	649	37,138	48,100	177,033	1,308	3.52%	686	1.85%
Higher Education	566	38,110	80,063	290,242	2,885	7.57%	1,256	3.3%
Horticulture	147	402	454	1,646	18	4.48%	12	2.99%
Hospital & Health Care	698	88,233	153,839	577,231	4,661	5.28%	1,953	2.21%
Hospitality	647	67,255	113,995	414,289	3,979	5.92%	1,915	2.85%
Human Resources	486	10,117	14,405	52,591	504	4.98%	237	2.34%
Import & Export	285	2,422	2,920	10,508	106	4.38%	77	3.18%
Individual & Family Services	393	5,366	6,547	23,539	263	4.90%	183	3.41%
Industrial Automation	564	11,276	18,223	66,628	501	4.44%	266	2.36%
Information Services	590	9,658	17,418	62,430	429	4.44%	184	1.91%
Information Technology & Services	761	203,170	294,510	1,081,340	8,289	4.08%	3,625	1.78%
Insurance	659	53,507	103,150	386,001	2,878	5.38%	1,086	2.03%
International Affairs	230	849	1,460	5,186	42	4.95%	27	3.18%
International Trade & Development	467	4,778	7,429	26,410	318	6.66%	162	3.39%
Internet	646	20,674	33,639	132,432	858	4.15%	395	1.91%
Investment Banking	349	2,431	4,370	15,562	129	5.31%	57	2.34%
Investment Management	557	25,002	40,611	152,051	1,379	5.52%	474	1.9%
Judiciary	54	79	140	526	3	3.80%	1	1.27%
Law Enforcement	234	2,080	4,434	15,311	187	8.99%	93	4.47%
Law Practice	511	32,039	53,636	202,926	1,975	6.16%	799	2.49%
Legal Services	505	18,484	25,301	91,610	707	3.82%	342	1.85%
Legislative Office	51	63	118	404	10	15.87%	3	4.76%
Leisure, Travel & Tourism	590	32,510	46,325	162,250	1,272	3.91%	667	2.05%
Libraries	192	356	570	2,063	26	7.30%	7	1.97%
Logistics & Supply Chain	651	46,520	84,521	307,481	2,689	5.78%	1,608	3.46%
Luxury Goods & Jewelry	497	9,700	16,483	63,470	363	3.74%	170	1.75%
Machinery	668	48,103	77,212	290,399	2,652	5.51%	1,620	3.37%
Management Consulting	656	59,804	88,415	322,534	2,649	4.43%	1,716	2.87%
Maritime	486	14,866	23,021	83,165	981	6.60%	692	4.65%
Market Research	443	5,711	9,803	33,830	323	5.66%	174	3.05%
Marketing & Advertising	657	103,734	158,326	574,332	3,655	3.52%	2,369	2.28%
Mechanical or Industrial Engineering	638	50,204	74,915	271,518	2,327	4.64%	1,481	2.95%
Media Production	530	13,749	19,077	68,555	600	4.36%	373	2.71%
Medical Devices	652	38,955	70,483	281,647	1,856	4.76%	900	2.31%
Medical Practice	418	6,848	8,596	33,664	259	3.78%	112	1.64%
Mental Health Care	422	8,352	11,174	40,692	420	5.03%	205	2.45%
Military	177	468	1,184	4,399	65	13.89%	13	2.78%
Mining & Metals	508	12,456	25,840	94,782	1,129	9.06%	731	5.87%
Mobile Games	125	314	377	1,510	5	1.59%	3	0.96%
Motion Pictures & Film	269	1,946	2,379	8,416	80	4.11%	61	3.13%
Museums & Institutions	349	5,837	12,853	46,545	473	8.10%	276	4.73%
Music	422	5,377	8,051	29,773	277	5.15%	160	2.98%
Nanotechnology	232	894	1,276	4,672	63	7.05%	45	5.03%
Newspapers	213	902	1,709	6,072	72	7.98%	37	4.1%
Nonprofit Organization Management	544	61,327	93,437	332,837	3,749	6.11%	1,910	3.11%
Oil & Energy	650	40,750	78,690	291,440	2,638	6.47%	1,284	3.15%
Online Media	422	4,292	6,183	23,313	176	4.10%	99	2.31%
Outsourcing/Offshoring	405	3,908	6,745	24,522	233	5.96%	115	2.94%
Package/Freight Delivery	316	1,377	2,722	10,144	90	6.54%	51	3.7%
Packaging & Containers	555	16,422	26,934	102,386	904	5.50%	534	3.25%
Paper & Forest Products	404	3,392	6,292	23,515	250	7.37%	174	5.13%
Performing Arts	305	3,958	5,254	18,403	285	7.20%	152	3.84%
Pharmaceuticals	700	51,071	124,222	469,666	3,166	6.20%	1,605	3.14%
Philanthropy	186	1,125	1,352	4,798	40	3.56%	21	1.87%
Photography	200	803	970	3,579	26	3.24%	16	1.99%
Plastics	497	10,632	15,083	56,703	489	4.60%	328	3.09%
Political Organization	152	413	858	3,032	49	11.86%	16	3.87%
Primary/Secondary Education	389	15,641	19,647	72,437	673	4.30%	461	2.95%
Printing	418	7,121	8,586	30,856	304	4.27%	200	2.81%
Professional Training & Coaching	421	17,959	22,069	79,677	759	4.23%	506	2.82%
Program Development	181	595	688	2,561	37	6.22%	28	4.71%
Public Policy	236	1,095	1,790	5,937	70	6.39%	43	3.93%
Public Relations & Communications	437	10,358	17,863	60,712	629	6.07%	432	4.17%
Public Safety	351	3,423	7,295	24,167	312	9.11%	197	5.76%
Publishing	466	8,734	13,887	46,632	436	4.99%	249	2.85%
Railroad Manufacture	349	1,443	2,567	9,514	80	5.54%	56	3.88%
Ranching	28	40	42	157	3	7.50%	2	5%
Real Estate	663	69,706	114,154	419,091	3,528	5.06%	1,838	2.64%
Recreational Facilities & Services	304	2,595	3,330	11,831	107	4.12%	63	2.43%
Religious Institutions	208	1,138	1,551	5,024	42	3.69%	22	1.93%
Renewables & Environment	665	39,604	58,627	209,314	2,099	5.30%	1,235	3.12%
Research	551	12,625	22,155	78,837	712	5.64%	402	3.18%
Restaurants	460	11,237	16,539	61,889	466	4.15%	244	2.17%
Retail	800	107,520	213,530	815,120	5,404	5.03%	2,574	2.39%
Security & Investigations	418	8,338	11,267	40,260	366	4.39%	217	2.6%
Semiconductors	540	8,238	22,096	83,021	602	7.31%	260	3.16%
Shipbuilding	293	2,009	3,435	12,349	181	9.01%	137	6.82%
Sporting Goods	534	8,680	14,280	54,849	294	3.39%	153	1.76%
Sports	540	21,736	33,550	119,691	1,421	6.54%	897	4.13%
Staffing & Recruiting	538	34,288	44,694	164,468	1,503	4.38%	650	1.9%
Supermarkets	233	801	1,356	4,925	22	2.75%	15	1.87%
Telecommunications	681	46,348	87,347	326,005	2,408	5.20%	1,042	2.25%
Textiles	474	6,225	7,921	29,513	274	4.40%	202	3.24%
Think Tanks	209	772	927	3,363	33	4.27%	21	2.72%
Tobacco	219	492	1,857	7,083	52	10.57%	25	5.08%
Translation & Localization	254	980	1,345	4,810	49	5.00%	31	3.16%
Transportation/Trucking/Railroad	632	28,718	52,159	192,945	1,608	5.60%	893	3.11%
Utilities	657	31,248	70,819	255,997	2,428	7.77%	1,155	3.7%
Venture Capital & Private Equity	459	10,773	14,758	53,656	387	3.59%	209	1.94%
Veterinary	307	1,655	2,397	8,883	68	4.11%	47	2.84%
Warehousing	283	1,807	2,448	9,235	80	4.43%	37	2.05%
Wholesale	624	20,371	28,021	105,993	776	3.81%	502	2.46%
Wireless	248	862	1,209	4,542	24	2.78%	13	1.51%
Writing & Editing	104	249	284	1,005	13	5.22%	9	3.61%

Summary by month and year

				Email Activity				Responses				Headline Rates
Month	Prospects engaged	Emails Sent	Emails Per Prospect	Opened	Opened %	Clicked	Clicked %	Polite Decline	Deferred Interest	Referral	Positive Response	Unique Clicked %	Unique Open Rate %	Leads	Lead Rate %	Cost Per Lead
Nov	278645	963109	1.73	10058	0.52	1728	8.59	10384	1251	778	1174	9.83	1.07	3269	0.59	$341.01
Oct	275435	1007722	1.83	9270	0.46	1516	8.18	10358	1249	809	1202	10.01	0.94	3285	0.6	$335.39
Sep	237336	809044	1.71	217215	13.43	45757	10.54	9211	928	664	1111	14.23	18.79	2718	0.58	$349.28
Aug	199031	726700	1.83	282478	19.44	55603	9.84	8396	837	551	932	13.64	28.32	2327	0.59	$342.12
Jul	214471	851528	1.99	341931	20.08	51689	7.56	9829	998	672	1053	10.23	28.74	2728	0.64	$314.53
Jun	219182	806028	1.84	360572	22.37	54283	7.53	8889	901	607	980	10.03	29.63	2493	0.57	$351.75
May	228194	866969	1.9	422944	24.39	81618	9.65	11727	1131	861	1231	12.86	33.04	3234	0.71	$282.29
Apr	238025	917239	1.93	388395	21.17	103566	13.34	15179	1537	1116	1487	17.01	35.09	4146	0.87	$229.64
Mar	254425	894937	1.76	287740	16.08	55343	9.62	15298	1520	1021	1437	11.29	26.4	3993	0.79	$254.87
Feb	233087	851980	1.83	302404	17.75	49844	8.24	16208	1653	1092	1552	10.4	28.71	4314	0.93	$216.15
Jan	221913	827587	1.87	324626	19.62	52602	8.1	17202	1823	1163	1727	10.39	30.6	4723	1.07	$187.94
Dec	184726	628259	1.7	277617	22.1	42576	7.67	12013	1477	787	1171	9.82	33.13	3438	0.93	$214.92

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Our data is updated daily

Global summary - all Sopro campaigns

Summary by target company size

Summary by target industry

Summary by month and year

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