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We publish all of our results and update them daily. Every client campaign. Every email. Unedited. We use this data to benchmark performance and pinpoint the perfect areas to tweak. Maximum impact for every single email.

What do our prospecting results tell you?

You can use this data to check the return on investment we’d deliver for your business. That’s why we publish the figures, so you can clearly see what to expect if you work with us.

Our data is updated daily

You can view the results by industry, compare different time periods, look at how company size affects results or see at what message stage most responses come from.

Last updated: 21/11/24 at 02:14

Global summary - all Sopro campaigns

	Campaigns	Businesses engaged	Prospects engaged	Total enagements	Intent generated	Intent %	Leads generated	Lead %
Total	1,046	3,178,652	5,416,730	20,166,191	168,186	5.29%	87,721	2.76%

Summary by target company size

	Campaigns	Businesses engaged	Prospects engaged	Total enagements	Intent generated	Intent %	Leads generated	Lead %
1-10 employees	593	295,492	317,312	1,213,073	9,697	3.28%	7,284	2.47%
11-50 employees	810	734,858	869,980	3,210,182	26,563	3.61%	16,532	2.25%
51-200 employees	933	809,849	1,092,761	4,027,868	32,738	4.04%	18,727	2.31%
201-500 employees	954	419,414	654,652	2,426,630	19,908	4.75%	10,440	2.49%
501-1000 employees	931	261,640	482,067	1,811,404	15,360	5.87%	7,849	3%
1001-5000 employees	897	380,708	894,223	3,369,510	28,835	7.57%	13,761	3.61%
5001-10,000 employees	834	102,108	316,703	1,188,990	9,583	9.39%	4,262	4.17%
10,001+ employees	839	164,235	772,726	2,862,853	25,001	15.22%	8,532	5.19%

Summary by target industry

	Campaigns	Businesses engaged	Prospects engaged	Total enagements	Intent generated	Intent %	Leads generated	Lead %
Accounting	569	16,744	28,066	102,975	1,015	6.06%	474	2.83%
Airlines/Aviation	607	18,643	37,106	137,646	1,186	6.36%	613	3.29%
Alternative Dispute Resolution	79	148	173	656	13	8.78%	5	3.38%
Alternative Medicine	159	576	751	3,106	25	4.34%	13	2.26%
Animation	243	1,292	1,605	5,869	68	5.26%	48	3.72%
Apparel & Fashion	618	26,961	39,598	151,546	794	2.94%	482	1.79%
Architecture & Planning	446	12,499	15,808	57,408	565	4.52%	376	3.01%
Arts & Crafts	154	519	600	2,087	22	4.24%	11	2.12%
Automotive	748	68,080	119,005	455,901	3,524	5.18%	1,828	2.69%
Aviation & Aerospace	607	18,341	37,019	141,140	1,148	6.26%	586	3.2%
Banking	618	29,814	81,072	311,945	2,597	8.71%	747	2.51%
Biotechnology	639	48,759	97,510	376,263	2,730	5.60%	1,327	2.72%
Broadcast Media	518	9,491	18,112	64,741	538	5.67%	287	3.02%
Building Materials	599	23,465	35,649	134,555	1,265	5.39%	778	3.32%
Business Supplies & Equipment	470	4,913	6,312	22,915	159	3.24%	92	1.87%
Capital Markets	341	1,665	2,407	9,078	76	4.56%	37	2.22%
Chemicals	619	28,381	61,717	234,276	2,123	7.48%	1,268	4.47%
Civic & Social Organization	442	9,708	12,431	44,995	580	5.97%	346	3.56%
Civil Engineering	575	19,174	36,887	133,674	1,242	6.48%	827	4.31%
Commercial Real Estate	322	2,591	4,106	15,205	163	6.29%	68	2.62%
Computer & Network Security	528	11,118	16,411	61,452	487	4.38%	165	1.48%
Computer Games	499	10,829	15,168	56,648	392	3.62%	178	1.64%
Computer Hardware	507	3,462	5,396	21,557	205	5.92%	73	2.11%
Computer Networking	334	1,421	2,004	7,736	51	3.59%	29	2.04%
Computer Software	712	144,240	222,554	832,965	4,355	3.02%	1,811	1.26%
Construction	734	142,681	236,211	870,189	8,915	6.25%	5,308	3.72%
Consumer Electronics	623	8,287	15,500	60,225	985	11.89%	154	1.86%
Consumer Goods	740	36,606	65,832	255,360	1,845	5.04%	1,026	2.8%
Consumer Services	603	10,391	14,459	56,536	393	3.78%	238	2.29%
Cosmetics	623	14,907	27,997	108,769	642	4.31%	335	2.25%
Dairy	353	2,098	5,503	20,976	172	8.20%	118	5.62%
Defense & Space	569	10,799	27,147	104,132	984	9.11%	396	3.67%
Design	561	21,238	25,624	93,763	960	4.52%	632	2.98%
E-Learning	474	9,020	11,789	44,908	244	2.71%	132	1.46%
Education Management	578	47,612	67,455	240,261	2,577	5.41%	1,528	3.21%
Electrical/Electronic Manufacturing	712	53,315	84,737	318,724	2,243	4.21%	1,222	2.29%
Entertainment	596	18,597	32,486	120,667	1,022	5.50%	555	2.98%
Environmental Services	618	27,717	41,123	150,697	1,442	5.20%	940	3.39%
Events Services	515	20,964	28,525	100,232	938	4.47%	626	2.99%
Executive Office	237	881	1,091	3,992	48	5.45%	26	2.95%
Facilities Services	559	20,207	34,309	127,525	1,096	5.42%	642	3.18%
Farming	414	5,039	7,186	25,462	252	5.00%	179	3.55%
Financial Services	754	173,030	341,939	1,263,840	10,864	6.28%	3,812	2.2%
Fine Art	251	1,338	1,612	5,813	57	4.26%	40	2.99%
Food & Beverages	720	66,525	106,903	409,786	3,355	5.04%	1,873	2.82%
Food Production	702	52,968	101,683	383,023	3,128	5.91%	1,905	3.6%
Fund-Raising	273	1,967	2,523	8,795	99	5.03%	66	3.36%
Furniture	553	11,850	14,641	57,233	450	3.80%	291	2.46%
Gambling & Casinos	371	4,337	6,578	25,704	172	3.97%	92	2.12%
Glass, Ceramics & Concrete	370	2,225	3,466	13,443	118	5.30%	80	3.6%
Government Administration	523	26,421	66,830	236,310	3,019	11.43%	1,532	5.8%
Government Relations	241	1,209	2,091	7,447	95	7.86%	41	3.39%
Graphic Design	114	599	661	2,404	10	1.67%	8	1.34%
Health, Wellness & Fitness	651	36,275	46,899	171,994	1,300	3.58%	713	1.97%
Higher Education	567	37,214	77,262	281,707	2,847	7.65%	1,251	3.36%
Horticulture	149	380	432	1,540	15	3.95%	10	2.63%
Hospital & Health Care	704	86,727	150,767	563,133	4,637	5.35%	2,086	2.41%
Hospitality	641	66,580	114,386	418,853	4,036	6.06%	2,039	3.06%
Human Resources	492	10,640	15,031	54,814	535	5.03%	258	2.42%
Import & Export	288	2,225	2,686	9,991	101	4.54%	73	3.28%
Individual & Family Services	394	5,301	6,528	23,730	271	5.11%	194	3.66%
Industrial Automation	562	10,729	17,244	63,197	461	4.30%	247	2.3%
Information Services	595	9,729	17,703	63,347	421	4.33%	186	1.91%
Information Technology & Services	757	199,602	289,192	1,072,297	8,017	4.02%	3,643	1.83%
Insurance	665	51,539	100,618	380,795	2,847	5.52%	1,127	2.19%
International Affairs	240	854	1,451	5,062	44	5.15%	27	3.16%
International Trade & Development	459	4,776	7,321	26,761	321	6.72%	171	3.58%
Internet	645	23,800	38,235	149,827	980	4.12%	484	2.03%
Investment Banking	346	2,359	4,190	14,724	125	5.30%	55	2.33%
Investment Management	568	24,384	40,146	149,745	1,313	5.38%	491	2.01%
Judiciary	55	82	120	451	3	3.66%	1	1.22%
Law Enforcement	231	1,700	3,811	13,814	174	10.24%	80	4.71%
Law Practice	505	31,303	52,681	200,146	1,947	6.22%	829	2.65%
Legal Services	498	17,214	23,380	87,984	725	4.21%	364	2.11%
Legislative Office	50	64	115	409	11	17.19%	3	4.69%
Leisure, Travel & Tourism	589	30,486	43,144	153,902	1,195	3.92%	669	2.19%
Libraries	183	336	536	1,912	25	7.44%	6	1.79%
Logistics & Supply Chain	653	45,054	81,756	301,757	2,686	5.96%	1,635	3.63%
Luxury Goods & Jewelry	501	9,537	16,451	63,440	355	3.72%	173	1.81%
Machinery	661	50,477	80,220	307,015	2,660	5.27%	1,710	3.39%
Management Consulting	643	61,700	91,409	331,973	2,798	4.53%	1,906	3.09%
Maritime	480	14,729	22,653	82,945	982	6.67%	685	4.65%
Market Research	444	5,261	8,597	31,319	259	4.92%	128	2.43%
Marketing & Advertising	659	104,931	158,587	582,274	3,799	3.62%	2,490	2.37%
Mechanical or Industrial Engineering	642	48,343	72,471	260,934	2,217	4.59%	1,430	2.96%
Media Production	528	13,723	18,897	66,777	606	4.42%	385	2.81%
Medical Devices	661	38,480	70,128	278,905	1,789	4.65%	909	2.36%
Medical Practice	434	6,186	7,799	30,488	268	4.33%	118	1.91%
Mental Health Care	427	8,530	11,355	41,524	426	4.99%	206	2.42%
Military	178	478	1,218	4,718	73	15.27%	16	3.35%
Mining & Metals	512	12,749	26,291	98,037	1,153	9.04%	756	5.93%
Mobile Games	130	322	392	1,517	6	1.86%	4	1.24%
Motion Pictures & Film	273	1,989	2,380	8,326	81	4.07%	61	3.07%
Museums & Institutions	364	6,073	13,782	49,648	511	8.41%	315	5.19%
Music	420	5,509	8,321	30,336	300	5.45%	174	3.16%
Nanotechnology	234	887	1,258	4,732	63	7.10%	45	5.07%
Newspapers	210	901	1,694	5,891	71	7.88%	36	4%
Nonprofit Organization Management	543	58,289	88,847	317,392	3,721	6.38%	1,970	3.38%
Oil & Energy	651	40,654	77,352	290,446	2,581	6.35%	1,261	3.1%
Online Media	427	4,464	6,454	23,925	175	3.92%	102	2.28%
Outsourcing/Offshoring	408	3,819	6,462	23,346	212	5.55%	113	2.96%
Package/Freight Delivery	320	1,405	2,763	10,333	91	6.48%	52	3.7%
Packaging & Containers	546	16,447	26,880	103,399	935	5.68%	565	3.44%
Paper & Forest Products	406	3,437	6,305	23,834	259	7.54%	182	5.3%
Performing Arts	306	4,007	5,258	18,102	288	7.19%	166	4.14%
Pharmaceuticals	710	50,574	124,271	470,411	3,175	6.28%	1,631	3.22%
Philanthropy	181	1,122	1,344	4,655	40	3.57%	22	1.96%
Photography	209	825	1,015	3,713	27	3.27%	17	2.06%
Plastics	502	10,637	15,214	58,946	506	4.76%	340	3.2%
Political Organization	152	421	893	3,164	50	11.88%	17	4.04%
Primary/Secondary Education	396	15,129	18,857	70,404	649	4.29%	439	2.9%
Printing	415	6,827	8,186	30,523	300	4.39%	202	2.96%
Professional Training & Coaching	431	17,652	21,636	76,823	751	4.25%	507	2.87%
Program Development	182	602	703	2,604	38	6.31%	31	5.15%
Public Policy	230	1,038	1,675	5,746	71	6.84%	45	4.34%
Public Relations & Communications	449	10,536	17,915	60,201	634	6.02%	427	4.05%
Public Safety	352	2,968	5,395	18,263	259	8.73%	146	4.92%
Publishing	473	8,495	13,658	47,902	435	5.12%	248	2.92%
Railroad Manufacture	351	1,473	2,605	9,777	86	5.84%	64	4.34%
Ranching	30	42	44	170	3	7.14%	2	4.76%
Real Estate	660	69,921	113,791	422,952	3,621	5.18%	1,919	2.74%
Recreational Facilities & Services	310	2,450	3,129	11,086	96	3.92%	57	2.33%
Religious Institutions	200	1,062	1,438	4,430	44	4.14%	23	2.17%
Renewables & Environment	669	35,857	53,491	193,192	1,941	5.41%	1,151	3.21%
Research	550	12,472	22,007	80,228	733	5.88%	422	3.38%
Restaurants	468	11,392	16,540	63,347	478	4.20%	270	2.37%
Retail	796	106,346	212,415	830,359	5,578	5.25%	2,801	2.63%
Security & Investigations	420	7,237	9,675	36,782	340	4.70%	196	2.71%
Semiconductors	543	7,802	21,816	84,408	570	7.31%	259	3.32%
Shipbuilding	291	1,953	3,347	12,099	179	9.17%	137	7.01%
Sporting Goods	537	8,648	14,427	56,464	323	3.73%	184	2.13%
Sports	542	21,875	33,744	120,818	1,472	6.73%	941	4.3%
Staffing & Recruiting	540	34,893	45,333	168,240	1,550	4.44%	685	1.96%
Supermarkets	226	649	1,131	4,212	22	3.39%	15	2.31%
Telecommunications	683	44,746	84,999	322,684	2,341	5.23%	1,017	2.27%
Textiles	466	6,168	7,864	30,224	293	4.75%	222	3.6%
Think Tanks	211	779	939	3,437	36	4.62%	23	2.95%
Tobacco	221	507	1,942	7,435	56	11.05%	28	5.52%
Translation & Localization	265	1,005	1,365	5,187	52	5.17%	34	3.38%
Transportation/Trucking/Railroad	621	28,596	51,080	191,343	1,612	5.64%	900	3.15%
Utilities	661	29,368	67,182	248,983	2,388	8.13%	1,148	3.91%
Venture Capital & Private Equity	464	10,849	14,741	53,131	398	3.67%	222	2.05%
Veterinary	310	1,685	2,408	8,840	74	4.39%	52	3.09%
Warehousing	284	1,870	2,514	9,589	75	4.01%	36	1.93%
Wholesale	624	20,375	28,167	106,706	822	4.03%	542	2.66%
Wine & Spirits	599	11,413	24,172	90,304	770	6.75%	326	2.86%
Wireless	256	905	1,133	4,417	28	3.09%	16	1.77%
Writing & Editing	103	262	297	1,085	12	4.58%	8	3.05%

Summary by month and year

Month	Prospects engaged	Emails Sent	Emails Per Prospect	Opened	Opened %	Clicked	Clicked %	Polite Decline	Deferred Interest	Referral	Positive Response	Unique Clicked %	Unique Open Rate %	Leads	Lead Rate %	Cost Per Lead
Oct	266673	964724	1.81	8996	0.47	1473	8.19	9979	1228	780	1185	10.04	0.95	3217	0.61	$331.58
Sep	237336	809044	1.71	217215	13.43	45757	10.54	9211	928	664	1111	14.23	18.79	2718	0.58	$349.28
Aug	199031	726700	1.83	282478	19.44	55603	9.84	8396	837	551	932	13.64	28.32	2327	0.59	$342.12
Jul	214471	851528	1.99	341931	20.08	51689	7.56	9829	998	672	1053	10.23	28.74	2728	0.64	$314.53
Jun	219182	806028	1.84	360572	22.37	54283	7.53	8889	901	607	980	10.03	29.63	2493	0.57	$351.75
May	228194	866969	1.9	422944	24.39	81618	9.65	11727	1131	861	1231	12.86	33.04	3234	0.71	$282.29
Apr	238025	917239	1.93	388395	21.17	103566	13.34	15179	1537	1116	1487	17.01	35.09	4146	0.87	$229.64
Mar	254425	894937	1.76	287740	16.08	55343	9.62	15298	1520	1021	1437	11.29	26.4	3993	0.79	$254.87
Feb	233087	851980	1.83	302404	17.75	49844	8.24	16208	1653	1092	1552	10.4	28.71	4314	0.93	$216.15
Jan	221913	827587	1.87	324626	19.62	52602	8.1	17202	1823	1163	1727	10.39	30.6	4723	1.07	$187.94
Dec	184726	628259	1.7	277617	22.1	42576	7.67	12013	1477	787	1171	9.82	33.13	3438	0.93	$214.92
Nov	237688	894979	1.89	367620	20.54	47252	6.43	17079	1940	1158	1677	7.4	32.07	4784	1.01	$198.74

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What do our prospecting results tell you?

Our data is updated daily

Global summary - all Sopro campaigns

Summary by target company size

Summary by target industry

Summary by month and year

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