How Write Arm's lack of sales team didn't stop them scaling the business

Write Arm are a Brighton based content agency. Part of what attracts their clients is that they take a flexible approach and work fast.

They pride themselves in being able to do everything with words and have a large number of specialists spanning the spectrum of content niches on their books, so are able to provide the right writer for each job and budget.

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Success metrics

Lead generation

Sopro generated over 2,300 leads for Cohaesus

Cost efficiency

Cost per lead ranged from £23 to £81, providing a significant return on investment.

Speed of messaging

The flexibility of the campaign allowed Cohaesus to pivot their business to adapt to the new conditions.

Major lead source

Sopro is a major and reliable lead source for Cohaesus, significantly contributing to their sales pipeline and overall growth.

Company

Website

https://writearm.co.uk/

Location:

US and UK

Product/Service

Content agency

Deal cycle

/

Size

11+

Location

UK

Role/Function

Marketing roles and senior management roles

Objectives

The purpose of the campaign was to identify and engage with senior marketing and content roles.

WriteArm doesn’t have a business development function, so they rely on Sopro to start new sales conversations with their ideal prospects.

The campaign introduces the Write Arm brand and proposition, and invites the prospect to a call or meeting to discuss their needs further.

Our solution

John runs Write Arm using a network of content creators, and takes care of the running of the business himself. This leaves no time for business development.

Sopro outreach allows John to pick up interested conversations. The service can be too effective at times, passing too many leads for John to handle, but it has allowed WriteArm to scale without having to hire and train a dedicated sales team.

Campaign performance breakdown

We regularly receive introductions to other businesses who hear about how much John loves Sopro, and want to check it out for themselves.

Company Size	Prospects	Open Rate %	Response	Response %	Leads	Leads %	Cost per lead
1-10	14	92.86%	1	5.00%	0	0.00 %	NA
11-50	621	71.34%	184	21.37%	82	13.20%	£15
51-200	750	56.40%	151	20.27%	65	8.67%	£23
201-500	471	49.47%	63	16.24%	27	5.73%	£35
501-1000	222	54.50%	38	16.45%	11	4.95%	£40
1001-5000	282	47.52%	40	16.67%	18	6.38 %	£31
5001-10,000	102	46.08%	11	12.94%	4	3.92%	£51
10,001+	116	45.69%	20	24.39%	7	6.03%	£33