How Voucher Cart use Sopro to increase their lead flow without a dedicated business development team

VoucherCart is a cloud based service allowing businesses to create, promote and sell their gift vouchers, tickets and other products/services online, via web, social media and email.

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Success metrics

Lead generation

Sopro generated over 2,300 leads for Cohaesus

Cost efficiency

Cost per lead ranged from £23 to £81, providing a significant return on investment.

Speed of messaging

The flexibility of the campaign allowed Cohaesus to pivot their business to adapt to the new conditions.

Major lead source

Sopro is a major and reliable lead source for Cohaesus, significantly contributing to their sales pipeline and overall growth.

Company

Website

https://vouchercart.com/

Location:

UK

Product/Service

Sell products and services as gift cards, vouchers and tickets

Deal cycle

1 day to 2 months

Size

11+

Location

1st month of campaign to focus on UK only, 2nd month to expand to USA, Australia, New Zealand, Canada and Singapore.

Role/Function

Directors/Heads and senior Marketing, Ops, Revenue, Sales roles

Objectives

The main objective is to promote the service to restaurants, spas and hotels
The campaign will aim to generate calls or meetings with potential new clients

Our solution

With a small sales team, a high upfront cost of building out that function, and low results from external telesales, Voucher Cart needed to find a new approach to growing sales. Sopro designed a campaign that delivered hundreds of leads at a low cost.

Campaign performance

Sector	Prospects	Open Rate %	Response	Response %	Leads	Leads %	Cost per lead
Hospitality	4011	32%	677	17%	156	4%	£49.54
Restaurants	968	44%	126	13%	44	5%	£44
Leisure, Travel & Tourism	146	23%	35	24%	9	6%	£31.78
Health, Wellness & Fitness	60	50%	2	3%	1	2%	£120

# Employees	Prospects	Open Rate %	Response	Response %	Leads	Leads %	Cost per lead
11 – 50	251	59.74%	45	17.93%	15	5.98%	£33.47
51 – 200	175	46.62%	19	10.86%	7	4%	£50
201 – 500	2223	33.4%	369	16.60%	91	4.09%	£47.41
501-1000	1434	30.30%	212	14.78%	54	3.77%	£51.56
1001-5000	1174	32.34%	202	117.21%	43	3.66%	£52.65