How Vistage used Sopro to connect with hard to reach CEOs

Vistage are a leading executive coaching organization, with over 60 years experience in the field. Vistage member companies grow 2.2 times faster than the average SME US business

Book your demo

Success metrics

Lead generation

Sopro generated over 2,300 leads for Cohaesus

Cost efficiency

Cost per lead ranged from £23 to £81, providing a significant return on investment.

Speed of messaging

The flexibility of the campaign allowed Cohaesus to pivot their business to adapt to the new conditions.

Major lead source

Sopro is a major and reliable lead source for Cohaesus, significantly contributing to their sales pipeline and overall growth.

Company

Website

https://vistage.com/

Location:

USA

Product/Service

Professional Training & Coaching solutions

Deal cycle

/

Size

51+

Location

USA

Role/Function

MDs, CEOs, etc

Objectives

Vistage uses Sopro to source their ideal customers, who can be hard to reach with other channels due to their senior positions.

Their Sopro team engage prospects with a series of personalised emails. Positive replies are delivered to Vistage, so they can pick up the conversations and begin sales conversations.

Our solution

Vistage connect CEOs and MDs to share expertise and collaborate. These high-ranking individuals can be hard to reach with other methods, but prospecting delivers one to one introductions right to their inbox.

Our results

Company Size	Prospects	Open Rate %	Response	Response %	Leads	Leads %	Cost per lead
1 – 10	30	96.67%	10	34.48%	3	10.00%	£20
11 – 50	1	100.00%	0	0.00%	0	0.00%	NA
51 – 200	1363	62.00%	180	21.30%	57	4.18%	£48
201 – 500	780	60.00%	96	20.51%	39	5.00%	£40
501 – 1000	21	60.00%	1	7.14%	1	4.76%	£42
1001 – 5000	43	65.12%	4	14.28%	1	2.33%	£86
5001 – 10000	5	60.00%	0	0.00%	0	0.00%	NA
10001+	20	45.00%	2	22.22%	0	0.00%	NA