How The Signature Works used Sopro to refine their targeting and drive leads to the sales team

The Signature Works is a personalised clothing and promo printing and embroidery service. (Largest t-shirt printing company in Northern Ireland)

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Success metrics

Lead generation

Sopro generated over 2,300 leads for Cohaesus

Cost efficiency

Cost per lead ranged from £23 to £81, providing a significant return on investment.

Speed of messaging

The flexibility of the campaign allowed Cohaesus to pivot their business to adapt to the new conditions.

Major lead source

Sopro is a major and reliable lead source for Cohaesus, significantly contributing to their sales pipeline and overall growth.

Company

Website

https://thesignatureworks.co.uk/

Location:

Northern Ireland

Product/Service

Customised clothing

Deal cycle

1 - 3 months

Size

11 - 5000

Location

Northern Ireland and Greater Dublin

Role/Function

Senior leadership suite and senior procurement/purchasing roles

Objectives

They are looking to expand on their B2B focus and are looking to generate some good conversations with the view to increase their client base and repeat business.

Our solution

With a small sales team, limited sales software solutions, and a varied but niche target pool, driving leads were a challenge. With Sopro on board, The Signature Works refined their targeting and ran a prospecting campaign that delivered high lead rates and low cost per lead.

Campaign performance breakdown

Sector	Prospects	Open Rate %	Response	Response %	Leads	Leads %	Cost per lead
Automotive	690	21.9%	98	14.20%	30	4.35%	£46.07
Construction	576	27.79%	105	18.22%	37	6.42%	£31.19
Hospitality	477	26.74%	98	20.54%	20	4.19%	£47.80
Food & Beverages	336	24.26%	63	18.75%	20	5.95%	£33.70
Transportation/Trucking/Railroad	201	27.09%	43	21.39%	17	8.46%	£23.76
Restaurants	94	26.99%	19	20.21%	3	3.19%	£62.67
Wine & Spirits	81	27.88%	15	18.51%	2	2.47%	£82.00
Building Materials	80	25.64%	18	22.5%	7	8.75%	£23.14
Fundraising	24	24.39%	6	25%	2	8.33%	£24.00

Company Size	Prospects	Open Rate %	Response	Response %	Leads	Leads %	Cost per lead
11-50	77	33.08%	13	16.88%	6	7.79%	£25.67
51-200	991	28.32%	175	17.65%	52	5.25%	£38.15
201-500	719	23.32%	134	18.63%	43	5.98%	£33.63
501-1000	373	27.52%	71	19.03%	26	6.97%	£28.77
1001-5000	474	18.44%	84	17.72%	16	3.38%	£59.38