How Tack used Sopro to deliver over 700 sales ready leads

TACK is a professional coaching company specialising in the development of sales.

Open Courses or In-Company training

Both open and in-company programmes have their advantages, and subject to your training and development plans the choice may be self-evident. You may decide on a combination of both approaches.

Maximising your training investment

Too many training programmes fail because they are not followed up when the delegate returns to work. The practical application of new skills after a course is the key to its success. So to help you maximise the return on your training investment we have developed a range of support services to help your people deliver real results that last.

Book your demo

Success metrics

Lead generation

Sopro generated over 2,300 leads for Cohaesus

Cost efficiency

Cost per lead ranged from £23 to £81, providing a significant return on investment.

Speed of messaging

The flexibility of the campaign allowed Cohaesus to pivot their business to adapt to the new conditions.

Major lead source

Sopro is a major and reliable lead source for Cohaesus, significantly contributing to their sales pipeline and overall growth.

Company

Website

https://tackinternational.com/

Location:

UK

Product/Service

Professional Training and Coaching

Deal cycle

3-6 months

Size

50-500

Location

UK

Role/Function

Senior Sales, Client & Commercial roles

Objectives

The objective is to drive new business opportunities into the Tack sales team. The engagement should introduce Tack and lead into the logic for a brief call to discuss how Tack might support the prospect in solving one or two of the likely pain points.

Our solution

Campaign performance breakdown

Sector	Prospects	Opened	Opened %	Responses	Response %	Leads	Lead Rate %	Cost Per Lead
Information Technology and Services	2016	1880	27.0%	214	10.6%	56	2.8%	£72
Financial Services	1399	1151	24.0%	162	11.6%	24	1.7%	£116.58
Computer Software	1381	1498	30.6%	131	9.5%	15	1.1%	£184.13
Construction	750	792	31.0%	149	19.9%	39	5.2%	£38.46
Marketing and Advertising	664	681	29.4%	90	13.6%	25	3.8%	£53.12
Hospitality	567	518	29.1%	138	24.3%	39	6.9%	£29.08
Law Practice	549	533	28.4%	72	13.1%	19	3.5%	£57.79
Electrical/Electronic Manufacturing	521	503	27.5%	74	14.2%	18	3.5%	£57.89
Mechanical or Industrial Engineering	510	472	28.2%	93	18.2%	27	5.3%	£37.78
Telecommunications	468	401	24.2%	55	11.8%	16	3.4%	£58.50

Company Size	Prospects	Opened	Opened %	Responses	Response %	Leads	Lead Rate %	Cost Per Lead
51-200 employees	4618	5260	33.4%	788	17.1%	185	4.0%	£49.92
201-500 employees	3276	3422	30.2%	494	15.1%	129	3.9%	£50.79
501-1000 employees	2363	2194	27.8%	384	16.3%	86	3.6%	£54.95
1001-5000 employees	4663	3903	24.4%	652	14.0%	154	3.3%	£60.56
5001-10,000 employees	1634	1270	22.1%	191	11.7%	56	3.4%	£58.36
10,001+ employees	3680	2322	18.6%	381	10.4%	94	2.6%	£78.30