How Snapfulfil used Sopro for new business outreach - and saw a 5.4% lead rate

They are looking for companies who are experiencing problems in their warehouse operations, e.g., lack of efficiency, poor productivity, difficulty in meeting customer expectations. These types of issues are often driven by rapid growth and/or the specific challenges of e-commerce fulfilment.

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Success metrics

Lead generation

Sopro generated over 2,300 leads for Cohaesus

Cost efficiency

Cost per lead ranged from £23 to £81, providing a significant return on investment.

Speed of messaging

The flexibility of the campaign allowed Cohaesus to pivot their business to adapt to the new conditions.

Major lead source

Sopro is a major and reliable lead source for Cohaesus, significantly contributing to their sales pipeline and overall growth.

Company

Website

https://snapfulfil.com/

Location:

UK

Product/Service

Provide a SaaS product to manage warehouse stock - therefore they only target companies that hold stock and have warehouses. They are very focused on e-commerce retail organisations.

Deal cycle

1 - 3 months

Size

11 - 1,000 FTE

Location

UK

Role/Function

Senior Ops, Logistics and Warehouse roles. Also senior leadership roles in smaller businesses

Objectives

Identify and engage with senior roles predominantly within e-commerce retail organisations, introduce the SnapFulfil product and proposition and invite prospects onto a phone call to discuss further.

Campaign performance breakdown

Sector	Prospects	Opened	Opened %	Responses	Response %	Leads	Lead Rate %	Cost Per Lead
Logistics and Supply Chain	402	337	26%	84	21%	32	8%	£25.13
Retail	309	328	31%	60	19%	13	4%	£47.54
Wholesale	263	251	30%	55	21%	11	4%	£47.82
Electrical/Electronic Manufacturing	203	167	25%	34	17%	8	4%	£50.75
Building Materials	201	219	32%	38	19%	10	5%	£40.20
Apparel & Fashion	194	197	30%	34	18%	13	7%	£29.85
Food Production	185	170	27%	40	22%	8	4%	£46.25
Consumer Goods	113	90	25%	25	22%	5	4%	£45.20
Publishing	109	118	31%	19	17%	1	1%	£218.00
Furniture	49	40	25%	15	31%	5	10%	£19.60

Company Size	Prospects	Opened	Opened %	Responses	Response %	Leads	Lead Rate %	Cost Per Lead
11-50	749	801	32%	140	19%	33	4%	£45.39
51-200	943	843	28%	189	20%	50	5%	£37.72
201-500	345	276	25%	72	21%	25	7%	£27.60
501-1000	218	257	35%	49	22%	14	6%	£31.14