How Sales Agents UK used Sopro's targeted personalisation to deliver new leads

Sales Agents UK are a community of independent Sales Agents. They allow businesses to engage external sales partners on a commission-only basis, so they can flex with changing demand and win new business without the overheads and long term commitment of building a permanent team.

“We believe independent agents and external sales channels are the future of the sales industry. Sales agents are a natural next step in the growing trend of people who are experts in a marketplace or industry working on a self employed basis to offer their skills and experience to businesses.”

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Success metrics

Lead generation

Sopro generated over 2,300 leads for Cohaesus

Cost efficiency

Cost per lead ranged from £23 to £81, providing a significant return on investment.

Speed of messaging

The flexibility of the campaign allowed Cohaesus to pivot their business to adapt to the new conditions.

Major lead source

Sopro is a major and reliable lead source for Cohaesus, significantly contributing to their sales pipeline and overall growth.

Company

Website

https://salesagents.uk/

Location:

UK

Product/Service

Outsourced Sales Agents

Deal cycle

1-3 months

Size

11 - 5,000 FTE

Location

Europe

Role/Function

Senior Sales and Commercial Roles & Leadership Roles - MD/CEO etc

Objectives

The purpose of this campaign is to identify and engage with senior stakeholder within SMEs, introduce the Sales Agents brand and proposition and invite the prospect to discuss their needs in more detail on a call.

Our solution

Campaign performance breakdown

Sector	Prospects	Opened	Opened %	Responses	Response %	Leads	Lead Rate %	Cost Per Lead
Electrical/Electronic Manufacturing	1214	1665	41.5%	314	25.9%	87	7.2%	£27.91
Computer Software	729	1084	45.4%	117	16.0%	26	3.6%	£56.08
Building Materials	607	738	40.0%	126	20.8%	39	6.4%	£31.13
Food & Beverages	546	866	49.5%	155	28.4%	45	8.2%	£24.27
Food Production	523	726	43.2%	148	28.3%	45	8.6%	£23.24
Wholesale	498	748	45.3%	112	22.5%	27	5.4%	£36.89
Sporting Goods	497	690	46.9%	147	29.6%	34	6.8%	£29.24
Construction	455	670	44.8%	100	22.0%	23	5.1%	£39.57
Consumer Goods	446	655	47.1%	110	24.7%	31	7.0%	£28.77

Company Size	Prospects	Opened	Opened %	Responses	Response %	Leads	Lead Rate %	Cost Per Lead
1-10	2674	4470	53.6%	634	23.7%	222	8.3%	£24.09
11-50	6803	10175	46.9%	1535	22.6%	485	7.1%	£28.05
51-200	8447	11509	42.6%	1842	21.8%	480	5.7%	£35.2
201-500	1379	1814	42.1%	364	26.4%	91	6.6%	£30.31
501-1000	883	1171	41.6%	244	27.6%	57	6.5%	£30.98
1001-5000	277	406	43.0%	75	27.1%	26	9.4%	£21.31