How Prime Fulfilment used Sopro to drive new business at £33 per lead

Prime Fulfilment is an experienced fulfilment, mailing and distribution house specializing in pick and pack services with a particular expertise in finishing work

icn

Success metrics

Lead generation

Lead generation

Sopro generated over 2,300 leads for Cohaesus

Cost efficiency

Cost efficiency

Cost per lead ranged from £23 to £81, providing a significant return on investment.

Speed of messaging

Speed of messaging

The flexibility of the campaign allowed Cohaesus to pivot their business to adapt to the new conditions.

Major lead source

Major lead source

Sopro is a major and reliable lead source for Cohaesus, significantly contributing to their sales pipeline and overall growth.

Company

Website

www.primefulfilment.co.uk/

Location:

UK

Product/Service

Logistics/storage

Deal cycle

6 months

Size

1 - 50

Location

UK

Role/Function

Senior leadership suit and logistics roles

Objectives

The purpose of this campaign is to identify and engage with senior stakeholders in the UK, introduce Prime’s brand and proposition and invite the prospect onto a call to discuss further.

Our solution

Campaign performance breakdown

Sector Prospects Open Rate % Response Response % Leads Leads % Cost per lead
Apparel & Fashion 422 36.22% 76 18.00% 30 7.11% £28.20
Consumer Goods 393 34.66% 95 24.17% 43 10.94% £18.37
Consumer Services 269 40.57% 39 14.49% 10 3.72% £54.00
Business Supplies & Equipment 127 27.39% 13 10.23% 2 1.57%% £127.00
Construction 113 26.57% 11 9.73% 3 2.65% £76.00
Logistics & Supply Chain 110 28.45% 17 15.45% 11 10% £20.00
Packaging & Containers 90 25.26% 16 17.77% 4 4.44% £45.00
Pharmaceuticals 85 20.67% 7 8.23% 0 0% £0.00
Computer Software 68 37.02% 6 8.82% 2 2.94% £68.00
Information Technology & Services 64 31.03% 5 7.81% 2 3.13% £65.00

 

Company Size Prospects Open Rate % Response Response % Leads Leads % Cost per lead
1-10 1025 38.65% 188 18.34% 78 7.61% £26.33
11-50 1187 29.22% 165 13.90% 54 4.55% £44.07

Explore other success stories

c2

Kelly Services

Kelly founded the temporary staffing industry in 1946, and has maintained a leadership position through the years based on a…

c2

On IT

On IT offers a range of specialist IT support. They help businesses with IT products and services particularly focusing on…

c2

Coface

Coface offers businesses credit insurance to protect them against trading risks. They support companies globally to make credit decisions that…

Watch your sales grow

Discover how Sopro helps hundreds of businesses sell more. We do the hard work, so you can do your best work.

Map your market banner