How On IT grew their business with Sopro
On IT offers a range of specialist IT support. They help businesses with IT products and services particularly focusing on hard-to-use, complex technology and breaking it down and “taming it” to make it easy-to-use for their customers.
They support businesses in a hands on way. Their aim is to involve their clients in the IT process from behind the scenes to what their customer see, every step of the way.
Success metrics
Lead generation
Sopro generated over 2,300 leads for Cohaesus
Cost efficiency
Cost per lead ranged from £23 to £81, providing a significant return on investment.
Speed of messaging
The flexibility of the campaign allowed Cohaesus to pivot their business to adapt to the new conditions.
Major lead source
Sopro is a major and reliable lead source for Cohaesus, significantly contributing to their sales pipeline and overall growth.
Company
Website
https://onit.ltd/Location:
United Kingdom
Product/Service
IT services
Deal cycle
1-3 months
Size
8
Location
60 miles surrounding Yorkshire
Role/Function
C-Suite / Finance Managers / CTO / CIO
Objectives
On IT had tried and tested all the different methods of prospecting but without success.
They needed to master email prospecting to secure some leads, and grow their business.
“Before Sopro we tried various different channels, we spent about £75,000 on Google PPC, Facebook marketing, telemarketing, various other channels and generated net zero.”
Tom Newham, Managing Director, On IT
Our solution
We helped On IT to create a sales funnel that means they had a system for generating leads which they could continuously utilise. With our support, they were able to start generating leads in record time.
“Since engaging with Sopro we closed our deals in the space of six weeks. We actually closed the first deal with the first week of dealing with Sopro. So that went from a lead generated to a signed customer in the space of three weeks.”
Tom Newham, Managing Director, On IT
Campaign performance breakdown
On IT’s success with us went beyond their expectation and the amazing results speak for themselves.
“I was so impressed with the results that after the first three months, we decided to double our spend. It was that good. And since then, it’s grown even more so.”
Tom Newham, Managing Director, On IT
These results are from 2022:
“We’re now dealing with half a dozen customers at a time that are coming through that Sopro channel. With this growth, it means we’ve been able to recruit new staff and it’s all attributable to Sopro.”
Tom Newham, Managing Director, On IT
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