How Neujuice moved beyond word-of-mouth using Sopro to gain a consistent flow of leads
Neujuice are an established integrated design agency who are passionate about applying innovative thinking to every project. They combine insight, creativity and technology across brand and digital challenges.
Their aim is business expansion and reaching out to new clients.
Success metrics
Lead generation
Sopro generated over 2,300 leads for Cohaesus
Cost efficiency
Cost per lead ranged from £23 to £81, providing a significant return on investment.
Speed of messaging
The flexibility of the campaign allowed Cohaesus to pivot their business to adapt to the new conditions.
Major lead source
Sopro is a major and reliable lead source for Cohaesus, significantly contributing to their sales pipeline and overall growth.
Company
Website
https://neujuice.com/Location:
UK
Product/Service
Creative, digital and branding agency
Deal cycle
/
Size
11 - 500
Location
UK
Role/Function
Director/Operations, Manager/Logistics,Manager/Warehouse, Manager/Warehouse, Operations Manager
Objectives
As a very small agency, Nuejuice had acquired all new clients by their reputation alone, but their network was beginning to dry up.
They needed help with business development, so turned to Sopro. We built a campaign that was able to:
- Identify and engage with people in senior roles at target companies
- Introduce the Neujuice product and proposition
- Secure calls and meetings with potential new clients
Our solution
Neujuice turned to Sopro to help with outreach, as they had no experience in the field. We were able to very quickly start activity that produced a good flow of conversations, meaning they would speak to people that were already interested.
Sopro works so well, in fact, that at times there are too many leads, meaning the campaign is paused occasionally to allow the sale team to catch up.
Campaign performance breakdown
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