How Matsco used Sopro's targeted personalisation to deliver new leads

Matsco Solutions is a leading IT services and support company specializing in the small and medium financial services market with a heavy concentration of clients who are Hedge Funds and Private Equity Firms. Matsco Solutions provides Company Start-up services – advising clients on technologies that are suitable for them, Technology Support and Monitoring, Business Consulting, IT Engineering and Design, Outsourcing, Project Management, Start-Up Projects and Implementations, Application Development, and Training.

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Success metrics

Lead generation

Sopro generated over 2,300 leads for Cohaesus

Cost efficiency

Cost per lead ranged from £23 to £81, providing a significant return on investment.

Speed of messaging

The flexibility of the campaign allowed Cohaesus to pivot their business to adapt to the new conditions.

Major lead source

Sopro is a major and reliable lead source for Cohaesus, significantly contributing to their sales pipeline and overall growth.

Company

Website

https://matscosolutions.com/

Location:

UK

Product/Service

IT services

Deal cycle

3-6 months

Size

1-500

Location

UK

Role/Function

Senior Tech, Finance and Operational roles

Objectives

The objective is to drive new business opportunities into the Matsco sales team. The engagement should introduce Matsco and lead into the logic for a brief call to discuss how they might support the prospect in solving one or two of the likely pain points.

Our solution

Campaign performance breakdown

Sector	Prospects	Opened	Opened %	Responses	Response %	Leads	Lead Rate %	Cost Per Lead
Financial Services	2037	2376	35.7%	404	19.8%	68	3.3%	59.91
Investment Management	728	785	36.0%	159	21.8%	28	3.9%	52
Oil & Energy	424	517	42.1%	88	20.8%	15	3.5%	56.53
Venture Capital & Private Equity	330	347	35.4%	65	19.7%	13	3.9%	50.77
Management Consulting	213	277	38.1%	51	23.9%	6	2.8%	71
Insurance	193	166	25.0%	30	15.5%	3	1.6%	128.67
Information Technology and Services	137	102	19.8%	11	8.0%	0	0.0%	0
Investment Banking	95	110	36.1%	22	23.2%	1	1.1%	190
Capital Markets	84	112	44.4%	19	22.6%	2	2.4%	84
Banking	75	84	29.7%	9	12.0%	5	6.7%	30

Company Size	Prospects	Opened	Opened %	Responses	Response %	Leads	Lead Rate %	Cost Per Lead
1-10	1739	2171	38.9%	396	22.8%	62	3.6%	56.1
11-50	1524	1687	35.8%	311	20.4%	52	3.4%	58.62
51-200	751	730	29.5%	111	14.8%	18	2.4%	83.44
201-500	283	270	27.8%	32	11.3%	7	2.5%	80.86