How Make Do used Sopro's prospecting to deliver reliable leads to their sales team

Make Do (MD) are a digital agency working with a variety of clients across a number of different projects.

“We build for devices of all sizes and shapes with a keen eye on performance and accessibility. Whether your visitors are using smartphones, tablets, laptops, desktops or anything in between, your website will display beautifully on any screen size. We tailor-make your website for every user and design all of our projects using “mobile first” methods.”

Book your demo

Success metrics

Lead generation

Sopro generated over 2,300 leads for Cohaesus

Cost efficiency

Cost per lead ranged from £23 to £81, providing a significant return on investment.

Speed of messaging

The flexibility of the campaign allowed Cohaesus to pivot their business to adapt to the new conditions.

Major lead source

Sopro is a major and reliable lead source for Cohaesus, significantly contributing to their sales pipeline and overall growth.

Company

Website

https://makedo.net/

Location:

UK

Product/Service

Computer Software

Deal cycle

3-6 months

Size

All sizes

Location

UK

Role/Function

Senior IT, Project roles and business leaders - MD/CEO etc

Objectives

The purpose of this campaign is to target and engage with senior stakeholders across a variety of sectors, introduce the Make Do brand and proposition and invite the prospect onto a call to discuss further.

Our solution

Campaign performance

Sector	Prospects	Opened	Opened %	Responses	Response %	Leads	Lead Rate %	Cost Per Lead
Marketing and Advertising	1559	2177	40.1%	210	13.5%	49	3.1%	£63.63
Hospital & Health Care	784	515	20.9%	88	11.2%	24	3.1%	£65.33
Health, Wellness and Fitness	306	220	23.9%	36	11.8%	12	3.9%	£51
Public Relations and Communications	250	248	30.2%	41	16.4%	14	5.6%	£35.71
Environmental Services	245	226	26.9%	27	11.0%	10	4.1%	£49
Publishing	189	162	25.5%	18	9.5%	4	2.1%	£94.50
Legal Services	169	117	27.3%	9	5.3%	0	0.0%	£N/A
Government Administration	150	86	17.9%	17	11.3%	3	2.0%	£100
Online Media	52	53	29.8%	8	15.4%	4	7.7%	£26
Public Policy	24	25	39.7%	4	16.7%	2	8.3%	£24

Company Size	Prospects	Opened	Opened %	Responses	Response %	Leads	Lead Rate %	Cost Per Lead
1-10	140	234	46.2%	24	17.1%	6	4.3%	£46.67
11-50	1405	1817	38.6%	179	12.7%	52	3.7%	£54.04
51-200	1021	964	28.4%	121	11.9%	30	2.9%	£68.07
201-500	538	410	24.6%	79	14.7%	19	3.5%	£56.63
501-1000	167	141	24.6%	15	9.0%	1	0.6%	£334
1001-5000	329	177	18.4%	28	8.5%	12	3.7%	£54.83
5001-10,000	106	64	18.2%	10	9.4%	2	1.9%	£106