How Intoo used Sopro to scale their operations and deliver over 450 leads

Intoo help companies develop the potential of their employees. They partner with companies getting to the heart of their business challenge, providing customised solutions.

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Success metrics

Lead generation

Sopro generated over 2,300 leads for Cohaesus

Cost efficiency

Cost per lead ranged from £23 to £81, providing a significant return on investment.

Speed of messaging

The flexibility of the campaign allowed Cohaesus to pivot their business to adapt to the new conditions.

Major lead source

Sopro is a major and reliable lead source for Cohaesus, significantly contributing to their sales pipeline and overall growth.

Company

Website

Location:

UK

Product/Service

Team and individual staff development geared at managing change and business transformation

Deal cycle

6-12 months

Size

Mid to large

Location

UK

Role/Function

C-suite & Director level HR roles

Objectives

Identify and engage with senior roles within HR Learning and Development and Talent Development, introduce the Intoo proposition and invite prospects onto a phone call to discuss further.

Our solution

Campaign performance breakdown

Sector	Prospects	Opened	Opened %	Responses	Response %	Leads	Lead Rate %	Cost Per Lead
Financial Services	1028	858	24.5%	133	12.9%	31	3.0%	66.32
Information Technology and Services	496	440	25.7%	72	14.5%	20	4.0%	49.6
Nonprofit Organization Management	473	346	22.2%	94	19.9%	32	6.8%	29.56
Retail	422	303	20.8%	59	14.0%	8	1.9%	105.5
Computer Software	333	323	28.6%	53	15.9%	9	2.7%	74
Marketing and Advertising	311	334	30.9%	52	16.7%	20	6.4%	31.1
Law Practice	302	386	38.2%	57	18.9%	15	5.0%	40.27
Higher Education	291	178	18.3%	36	12.4%	14	4.8%	41.57
Insurance	289	241	25.6%	45	15.6%	11	3.8%	52.55
Construction	254	247	28.8%	42	16.5%	10	3.9%	50.8

Company Size	Prospects	Opened	Opened %	Responses	Response %	Leads	Lead Rate %	Cost Per Lead
51-200	1300	1163	28.0%	273	21.0%	88	6.8%	29.55
201-500	2417	1972	24.5%	414	17.1%	114	4.7%	42.4
501-1000	1889	1499	23.6%	306	16.2%	89	4.7%	42.45
1001-5000	3606	3127	25.4%	497	13.8%	148	4.1%	48.73
5001-10,000	308	261	23.9%	37	12.0%	8	2.6%	77
10,001+	555	461	23.7%	49	8.8%	8	1.4%	138.75