How Hello Customer used Sopro's targeted personalisation to deliver new leads

Hello Customer provides next generation customer experience software. Easy to use software to turn customer feedback into true employee enthusiasm and culture change from the CEO on down, right into the frontline.

Hello Customer helps a client achieve a customer centric culture by asking customers for real-time honest and open feedback; connecting all feedback back to the clients’ employees; augment with Artificial Intelligence for real insights – ISAAC, which will find the most important trends, as it will understand, interpret and categorise all feedback.

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Success metrics

Lead generation

Lead generation

Sopro generated over 2,300 leads for Cohaesus

Cost efficiency

Cost efficiency

Cost per lead ranged from £23 to £81, providing a significant return on investment.

Speed of messaging

Speed of messaging

The flexibility of the campaign allowed Cohaesus to pivot their business to adapt to the new conditions.

Major lead source

Major lead source

Sopro is a major and reliable lead source for Cohaesus, significantly contributing to their sales pipeline and overall growth.

Company

Website

https://hellocustomer.com/

Location:

Belgium

Product/Service

Information Services, Software

Deal cycle

/

Size

50- 10000

Location

UK

Role/Function

Owners & Senior customer roles

Objectives

  • Helping companies across the UK and Europe to capture and make use of customer experience feedback in ways that rapidly uplift commercial performance.
  • Enabling the customer automatically to capture and centralise customer feedback across high volumes of customer interactions/engagements
  • Giving the customer the right tools to visualise, understand and precision manage engagement in better informed and genuinely impactful ways

Our solution

Campaign performance

Company Size Prospects Open Rate % Response Response % Leads Leads % Cost per lead
51 – 200 28 54% 5 18% 5 17.86% £11
201 – 500 496 30% 57 11% 25 5.04% £40
501 – 1000 696 28% 54 8% 22 3.16% £63
1001 – 5000 282 27% 26 9% 8 2.84% £71
5001 – 10000 447 34% 37 8% 14 3.13% £64
10001+ 742 31% 63 8% 43 5.80% £35

 

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