How Groundscope used Sopro to deliver consistent lead flow across a varied target industry list

Despite a varied target market, Sopro delivered a lead rate above 6% and a cost per lead of just £30.

GroundScope provides global ground transportation services for corporate clients and travel partners including TMCs, online booking tools and GDS.
GroundScope’s innovative, easy to use booking tool provides access to a global network of authenticated ground transport providers. Our end to end service is vendor neutral and gives access to a fleet of 150,000 taxis, chauffeur drive cars and minibuses worldwide.
Consolidated world-wide buying power gives clients excellent value for money whilst our commitment to innovation, technology and customer care delivers high quality service.

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Success metrics

Lead generation

Sopro generated over 2,300 leads for Cohaesus

Cost efficiency

Cost per lead ranged from £23 to £81, providing a significant return on investment.

Speed of messaging

The flexibility of the campaign allowed Cohaesus to pivot their business to adapt to the new conditions.

Major lead source

Sopro is a major and reliable lead source for Cohaesus, significantly contributing to their sales pipeline and overall growth.

Company

Website

www.groundscope.co.uk/

Location:

UK

Product/Service

Transport booking tool

Deal cycle

8 - 10 weeks

Size

1000+

Location

UK, Europe, US, ROW

Role/Function

Senior Travel, Procurement & Facilities roles

Objectives

The purpose of this campaign is to target and indentify senior Travel, Procurement & Facilities roles within the relevant sectors – introduce the Groundscope product and proposition and invite the prospect to a call/meeting to discuss further

Campaign performance

Sector	Prospects	Open Rate %	Response	Response %	Leads	Leads %	Cost per lead
Financial Services	179	49.72%	37	20.67%	10	5.59%	£35.8
Construction	118	49.15%	24	20.34%	3	2.54%	£78.67
Information Technology & Services	217	52.07%	53	24.42%	15	6.91%	£28.93
Facilities Services	96	39.58%	14	14.58%	2	2.08%	£96
Oil & Energy	96	43.75%	18	18.75%	5	5.21%	£38.4
Telecommunications	87	42.53%	15	17.24%	6	6.90%	£29
Real Estate	78	48.72%	15	19.23%	1	1.28%	£156
Utilities	68	39.71%	25	36.76%	6	8.82%	£22.67
Retail	66	36.36%	15	23%	4	6%	£33

Company Size	Prospects	Open Rate %	Response	Response %	Leads	Leads %	Cost per lead
1001 – 5000	733	47.61%	229	31.24%	44	6%	£33.32
5001 – 10000	246	57.32%	69	28.05%	24	9.76%	£20.5
10001+	1269	43.85%	262	20.65%	80	6.30%	£31.73

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