How Green Cross Training got more from their sales team by leaving prospecting to Sopro

Green Cross Training are the largest independent provider of health & safety, first aid training and e-learning. GTC have 50 sites across the UK wide meaning they can offer in-house or onsite training nationally.

Only The Red Cross and St John’s Ambulance can offer the same coverage and GTC are 40% cheaper than both. Their flexible approach and wide range of services makes them a one stop shop for many of their clients.

GCT work with some superbrands – clients including Tesco, BT, Asda, Sainsburys, Debenhams.

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Success metrics

Lead generation

Sopro generated over 2,300 leads for Cohaesus

Cost efficiency

Cost per lead ranged from £23 to £81, providing a significant return on investment.

Speed of messaging

The flexibility of the campaign allowed Cohaesus to pivot their business to adapt to the new conditions.

Major lead source

Sopro is a major and reliable lead source for Cohaesus, significantly contributing to their sales pipeline and overall growth.

Company

Website

https://greencrosstraining.com/

Location:

UK

Product/Service

First Aid and Paediatric Courses

Deal cycle

3 months

Size

All

Location

UK

Role/Function

HR and H&S roles

Objectives

The purpose of the campaign is to engage with Health and Safety and HR roles and invite the prospect on a call to offer training courses in Mental Health and Paediatric.

Our solution

Green Cross Training have some ambitious growth targets that would be difficult for the current sales team to achieve. Rather than add to the headcount, GCT use Sopro to run all the prospecting activity so the existing sales function can be much more efficient with their time.

Campaign performance

Sector	Prospects	Open Rate %	Response	Response %	Leads	Leads %	Cost per lead
Government Administration	845	20.31%	300	35.50%	104	12.31%	£15.83
Financial Services	833	25.01%	110	13.20%	31	3.72%	£46.19
Construction	385	28.24%	87	22.59%	24	6.23%	£29.08
Non-profit Organization Management	361	28.06%	113	31.30%	29	8.03%	£23.79
Law Practice	330	41.25%	79	23.93%	23	6.97%	£24.70
Information Technology and Services	320	14.44%	35	10.93%	8	2.5%	£65.25
Banking	308	16.29%	47	15.25%	11	3.57%	£51.64
Food Production	303	17.88%	79	26.07%	29	9.57%	£18.14
Education Management	292	31.78%	90	30.82%	28	9.59%	£18.93
Insurance	277	14.32%	48	17.32%	18	6.5%	£27.00

Company Size	Prospects	Open Rate %	Response	Response %	Leads	Leads %	Cost per lead
201-500	400	23.06%	86	21.5%	26	6.5%	£29.46
5001-10,000	1152	19.05%	256	22.2%	87	7.55%	£23.15
501-1000	1842	23.75%	486	26.38%	178	9.66%	£19.99
10,001+	2594	21.32%	430	16.57%	118	4.55%	£37.66
1001-5000	3488	22.39%	816	23.39%	256	7.34%	£23.62

Client feedback

“We have been delighted by impressively-high engagement”

‘We have used sopro for a few years now. Sopro actively monitor and suggest improvements to the campaigns so we target the right groups of companies. We have been successful in winning many national key accounts. In short the ROI using sopro has been outstanding. ’