How GCC focused their outreach using Sopro, with higher volumes and tighter targeting

Global Career Company is a specialist recruitment consultancy focused on recruiting excellence for emerging markets. Their work consists of recruiting talents from with high-potential from locations around the world, encompassing all local, regional and international markets.

Book your demo

Success metrics

Lead generation

Sopro generated over 2,300 leads for Cohaesus

Cost efficiency

Cost per lead ranged from £23 to £81, providing a significant return on investment.

Speed of messaging

The flexibility of the campaign allowed Cohaesus to pivot their business to adapt to the new conditions.

Major lead source

Sopro is a major and reliable lead source for Cohaesus, significantly contributing to their sales pipeline and overall growth.

Company

Website

www.globalcareercompany.com/

Location:

UK

Product/Service

Recruitment consultancy

Deal cycle

/

Size

500+

Location

Africa, Dubai, London

Role/Function

HR, Director, Head, Manager, CEO, CFO, COO

Objectives

The aim of the campaign is to introduce the Talent Agenda Series brand.

Identify and engage with senior HR and recruitment roles
Introduce the Talent Agenda Series brand, proposition and event
Invite them to a brief call to discuss attending the event

Our solution

GCC have three main routes to market: event attendance, event sponsorship, and targeted recruitment. Without a large sales team, coupled with a very large potential market, outreach was previously spread too thin.

Sopro help with prospecting at higher volumes but in a more targeted way to reach the right people with the right message. This is a welcome boost to the events, as well as the core recruitment offering.

Campaign performance

Company Size	Prospects	Open Rate %	Response	Response %	Leads	Leads %	Cost per lead
1-10	128	67%	57	66%	38	30%	£7
11-50	241	56%	68	50%	45	19%	£11
51-200	1109	38%	226	54%	111	10%	£20
201-500	312	43%	70	53%	48	15%	£13
501-1000	862	38%	187	57%	90	10%	£19
1001-5000	1602	37%	325	55%	179	11%	£18
5001-10,000	516	33%	64	38%	34	7%	£30
10,001+	2045	34%	356	52%	190	9%	£22