How Chemigraphic streamlined sales to reach the right people using sopro

Chemigraphic spend too much time finding companies to reach out to, and then struggle get in touch with the right person. Sopro took that task away, found a pool of ideal businesses sectors and run regular outreach on behalf of the sales team to get conversations started.

Chemigraphic is a design-led Electronics Manufacturing Services (EMS) provider, working with OEM customers, from a number of different markets, to simplify their supply chain, satisfy their entire outsourced manufacturing requirements and reduce their time to market. Chemigraphic prides itself in delivering excellent service and high-quality technical support for products at all stages of their lifecycle.

The company offers a broad spectrum of services dedicated to supporting an OEM’s product lifecycle – from design support & complex PCB assembly/box build through to spares and warranty management – usually for high technology business applications.

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Success metrics

Lead generation

Sopro generated over 2,300 leads for Cohaesus

Cost efficiency

Cost per lead ranged from £23 to £81, providing a significant return on investment.

Speed of messaging

The flexibility of the campaign allowed Cohaesus to pivot their business to adapt to the new conditions.

Major lead source

Sopro is a major and reliable lead source for Cohaesus, significantly contributing to their sales pipeline and overall growth.

Company

Website

https://chemigraphic.co.uk/

Location:

UK

Product/Service

EMS provider

Deal cycle

12-24 months

Size

Mid to large

Location

Global

Role/Function

Senior Purchasing, Operational and Technical roles

Objectives

The purpose of the campaign is to find and engage with suitable prospects on behalf of Chemigraphic, introduce their brand and proposition with the end goal being to become a technology product manufacturing partner.

Campaign performance breakdown

Sector	Prospects	Opened	Opened %	Responses	Response %	Leads	Lead Rate %	Cost Per Lead
Mechanical or Industrial Engineering	492	443	31.7%	110	22.4%	43	8.7%	£22.88
Oil & Energy	455	388	27.0%	95	20.9%	27	5.9%	£33.70
Electrical/Electronic Manufacturing	445	415	30.2%	145	32.6%	43	9.7%	£20.70
Automotive	415	361	27.0%	96	23.1%	22	5.3%	£37.73
Airlines/Aviation	344	315	30.1%	71	20.6%	16	4.7%	£43
Information Technology and Services	344	275	24.7%	46	13.4%	14	4.1%	£49.14
Telecommunications	288	270	26.7%	53	18.4%	11	3.8%	£52.36
Utilities	280	270	30.3%	48	17.1%	15	5.4%	£37.33
Defense & Space	269	150	16.4%	52	19.3%	20	7.4%	£26.9
Medical Devices	241	223	26.1%	49	20.3%	16	6.6%	£30.13

Company Size	Prospects	Opened	Opened %	Responses	Response %	Leads	Lead Rate %	Cost Per Lead
11-50	1308	1593	37.9%	362	27.7%	113	8.6%	£23.15
51-200	1738	1600	29.9%	363	20.9%	108	6.2%	£32.19
201-500	532	404	25.1%	136	25.6%	34	6.4%	£31.29
501-1000	431	316	24.8%	85	19.7%	23	5.3%	£37.48
1001-5000	719	556	25.9%	140	19.5%	42	5.8%	£34.24
5001-10,000	356	254	24.3%	56	15.7%	20	5.6%	£35.6
10,001+	893	571	19.4%	169	18.9%	45	5.0%	£39.69

Client feedback

“We have been delighted by impressively-high engagement”

‘Data is fully qualified to our criteria. Email messages are intelligently personalised and controlled - allowing consistent and effective messaging - with customer handover allowing full prospect management. We have been delighted by impressively-high prospect engagement.’