How Adimus used Sopro to inject fresh leads into the business without a dedicated sales team

Adimus provides asset managers with a professional, dedicated and experienced marketing and distribution team.

The assets managers extensive experience of investment distribution combined with Adimus’ strong relationships with professional intermediaries, ensure they can provide value-added capital raising services.

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Success metrics

Lead generation

Sopro generated over 2,300 leads for Cohaesus

Cost efficiency

Cost per lead ranged from £23 to £81, providing a significant return on investment.

Speed of messaging

The flexibility of the campaign allowed Cohaesus to pivot their business to adapt to the new conditions.

Major lead source

Sopro is a major and reliable lead source for Cohaesus, significantly contributing to their sales pipeline and overall growth.

Company

Website

https://linkedin.com/company/adimus-ltd/about/

Location:

UK

Product/Service

Financial Services

Deal cycle

/

Size

SME to Enterprise

Location

UK, Dubai, Singapore, Hong Kong, Thailand

Role/Function

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Objectives

Adimus wanted to identify and engage with senior roles within Financial Services, Investment Management and Investment Banking industries.

To promote the company among financial advisers and finance institutions
To drive market exposure through engagement and dialogue with interested prospects
To engage prospects, beginning conversations that would encourage them to become partners

Our solution

Adimus did not have a dedicated sales function but were keen to generate new business.

Internal teams didn’t have the capacity to reach out to the potential market, who need to focus on their primary roles. So they turned to the experts at Sopro: prospects are contacted by a financial advisor, but using a template that allows outreach at scale.

When interested prospects reply, the expert financial teams at Adimus seamlessly continue the conversations.

Campaign performance breakdown

Company Size	Prospects	Open Rate %	Response	Response %	Leads	Leads %	Cost per lead
1-10	94	57.45%	27	50.00%	12	12.77%	£16
11-50	305	59.34 %	84	46.41%	40	13.11%	£15
51-200	415	52.53%	68	31.19%	37	8.92%	£22
201-500	300	53.33%	63	39.38%	26	8.67%	£23
501-1000	273	60.81%	39	23.49%	16	5.86%	£34
1001-5000	395	52.66%	68	32.69%	31	7.85%	£25
5001-10,000	57	45.61%	8	30.77%	5	8.77%	£23
10,001+	436	46.79%	36	17.65%	15	3.44%	£58