How ACM moved beyond organic growth to accelarate their development while keeping outreach personal

ACM are a business that grew organically for a number of years, but wanted to accelerate their growth. With the US providing a large potential target market, sopro was able to help them with larger scale outreach that still felt personal.

“ACM Talent is a uniquely positioned management company representing the most accomplished and cutting edge industry talent, providing the highest level and most diverse opportunities in voiceover.”

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Success metrics

Lead generation

Sopro generated over 2,300 leads for Cohaesus

Cost efficiency

Cost per lead ranged from £23 to £81, providing a significant return on investment.

Speed of messaging

The flexibility of the campaign allowed Cohaesus to pivot their business to adapt to the new conditions.

Major lead source

Sopro is a major and reliable lead source for Cohaesus, significantly contributing to their sales pipeline and overall growth.

Company

Website

www.acmtalent.com/

Location:

US

Product/Service

Voice over talent

Deal cycle

1 week - 3 months

Size

11+

Location

US

Role/Function

Senior Creative and Production roles

Objectives

The purpose of this campaign is to target and engage with senior stakeholders within marketing and advertising firms, introduce the ACM brand and proposition and invite the prospect to engage (on email or the phone)

Our solution

Campaign performance breakdown

Sector	Prospects	Open Rate %	Response	Response %	Leads	Leads %	Cost per lead
Marketing & Advertising	2207	49.11%	218	9.88%	109	4.93%	£40.50
Entertainment	316	39.24%	47	14.9%	24	7.6%	£32.92
Media Production	228	59.65%	43	18.9%	25	11%	£22.80
Online Media	199	30.65%	12	6%	4	2%	£124.38
Broadcast Media	118	46.61%	32	27.1%	18	15%	£16.39
Internet	57	38.60%	7	12.3%	2	3%	£92.50
Motion Pictures & Film	49	75.51%	18	36.7%	8	16%	£15.31
Design	22	72.73%	6	27.3%	1	5%	£55.00

Company Size	Prospects	Open Rate %	Response	Response %	Leads	Leads %	Cost per lead
1 – 10	160	89.38%	62	38.8%	23	14.4%	£17.39
11 – 50	383	76.50%	93	24.3%	51	13.3%	£18.77
51 – 200	1178	47.62%	119	10.1%	58	4.9%	£50.78
201 – 500	409	44.50%	38	9.3%	21	5.1%	£48.69
501-1000	352	43.47%	29	8.2%	14	4.0%	£62.86
1001-5000	407	33.17%	35	8.6%	18	4.4%	£56.53
5001-10000	198	37.88%	18	9.1%	11	5.6%	£45
10001+	270	24.81%	14	5.2%	8	3.0%	£84.38

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