How Abintegro scaled up their outreach with Sopro to boost sales in various key markets
Abintegro wanted to boost their sales in various markets, whilst using their own sales team. By engaging with sopro, they were able to scale up their outreach and target key areas with specific messaging.
ABINTEGRO provides businesses with engaging online technology & e-learning content for career management & transition. Hundreds of academic institutions, careers firms and businesses of all shapes and sizes use Abintegro to support the employability and career development needs of their people
Success metrics
Lead generation
Sopro generated over 2,300 leads for Cohaesus
Cost efficiency
Cost per lead ranged from £23 to £81, providing a significant return on investment.
Speed of messaging
The flexibility of the campaign allowed Cohaesus to pivot their business to adapt to the new conditions.
Major lead source
Sopro is a major and reliable lead source for Cohaesus, significantly contributing to their sales pipeline and overall growth.
Company
Website
www.abintegro.com/Location:
UK
Product/Service
Learning & Development Platform
Deal cycle
/
Size
51+
Location
UK, South Africa, Singapore, UAE, Hong Kong, Australia, New Zealand, Sweden, Denmark, Norway, Netherlands
Role/Function
/
Objectives
- Digitize the process to make it accessible to all employees.
- Addresses common issue of lack of career development opportunities, making them visible to all members of staff.
- Improve Retention and motivation of staff, enabling employers to demonstrate internal mobility
- Encourages employee engagement – providing a strong employee benefit.
- Ensure students are ready and employable
Our solution
Campaign performance breakdown
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