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Last updated: 30/06/25 at 20:21

Global summary - all Sopro campaigns

	Campaigns	Businesses engaged	Prospects engaged	Total engagements	Intent generated	Intent %	Leads generated	Lead %
Total	977	3,588,107	6,228,671	23,127,346	174,220	4.86%	79,856	2.23%

Summary by target company size

Employees	Campaigns	Businesses engaged	Prospects engaged	Total engagements	Intent generated	Intent %	Leads generated	Lead %
1-10 employees	548	291,435	317,891	1,199,869	7,265	2.49%	5,575	1.91%
11-50 employees	752	888,388	1,063,702	3,933,543	27,674	3.12%	14,629	1.65%
51-200 employees	880	949,366	1,312,253	4,852,549	37,985	4.00%	17,839	1.88%
201-500 employees	908	478,005	765,944	2,834,219	21,463	4.49%	9,992	2.09%
501-1000 employees	868	299,519	576,970	2,154,581	16,565	5.53%	7,271	2.43%
1001-5000 employees	854	407,467	1,014,272	3,790,784	28,438	6.98%	12,682	3.11%
5001-10,000 employees	786	107,285	374,229	1,402,179	10,300	9.60%	4,105	3.83%
10,001+ employees	787	160,490	793,724	2,924,494	24,101	15.02%	7,453	4.64%

Summary by target industry

Industry	Campaigns	Businesses engaged	Prospects engaged	Total engagements	Intent generated	Intent %	Leads generated	Lead %
Accounting	512	18,628	29,225	107,442	857	4.60%	310	1.66%
Airlines/Aviation	561	20,762	42,457	156,799	1,098	5.29%	494	2.38%
Alternative Dispute Resolution	77	161	196	769	15	9.32%	5	3.11%
Alternative Medicine	141	608	926	3,549	18	2.96%	11	1.81%
Animation	213	1,295	1,646	6,300	57	4.40%	26	2.01%
Apparel & Fashion	591	33,097	51,769	202,029	980	2.96%	456	1.38%
Architecture & Planning	417	14,024	17,961	66,333	486	3.47%	278	1.98%
Arts & Crafts	182	941	1,097	3,986	35	3.72%	16	1.7%
Automotive	704	80,948	137,675	529,034	4,079	5.04%	1,735	2.14%
Aviation & Aerospace	559	18,687	35,129	134,227	1,202	6.43%	430	2.3%
Banking	568	29,404	80,330	304,494	2,780	9.45%	544	1.85%
Biotechnology	585	51,956	105,009	396,280	2,736	5.27%	1,227	2.36%
Broadcast Media	475	9,028	17,071	60,531	437	4.84%	229	2.54%
Building Materials	530	25,862	39,028	144,839	1,286	4.97%	735	2.84%
Business Supplies & Equipment	460	6,173	8,021	30,227	184	2.98%	94	1.52%
Capital Markets	310	1,793	2,601	9,828	97	5.41%	30	1.67%
Chemicals	573	30,889	63,339	241,296	2,050	6.64%	998	3.23%
Civic & Social Organization	404	10,237	13,519	48,384	577	5.64%	307	3%
Civil Engineering	555	23,234	47,819	170,066	1,893	8.15%	1,102	4.74%
Commercial Real Estate	327	3,262	4,592	16,452	170	5.21%	64	1.96%
Computer & Network Security	472	9,571	15,265	59,616	527	5.51%	137	1.43%
Computer Games	455	9,413	13,996	52,611	275	2.92%	122	1.3%
Computer Hardware	457	3,608	5,832	22,808	171	4.74%	72	2%
Computer Networking	270	1,000	1,392	5,188	41	4.10%	12	1.2%
Computer Software	687	139,251	230,599	868,123	4,162	2.99%	1,545	1.11%
Construction	695	201,928	331,272	1,193,527	12,288	6.09%	6,317	3.13%
Consumer Electronics	579	9,768	17,584	67,771	790	8.09%	130	1.33%
Consumer Goods	660	29,078	49,773	196,057	1,257	4.32%	603	2.07%
Consumer Services	584	12,395	18,028	69,416	391	3.15%	202	1.63%
Cosmetics	570	15,366	29,437	110,432	807	5.25%	307	2%
Dairy	319	1,546	3,393	12,929	106	6.86%	58	3.75%
Defense & Space	507	10,876	26,110	101,093	997	9.17%	292	2.68%
Design	517	25,499	32,060	115,726	876	3.44%	480	1.88%
E-Learning	423	9,467	13,304	54,234	219	2.31%	141	1.49%
Education Management	557	62,021	86,254	316,973	2,404	3.88%	1,502	2.42%
Electrical/Electronic Manufacturing	652	65,096	99,155	369,061	2,961	4.55%	1,459	2.24%
Entertainment	558	20,328	36,110	135,103	895	4.40%	400	1.97%
Environmental Services	568	29,611	46,055	170,191	1,442	4.87%	767	2.59%
Events Services	491	20,685	28,811	104,255	806	3.90%	439	2.12%
Executive Office	224	952	1,196	4,576	52	5.46%	33	3.47%
Facilities Services	541	23,766	39,427	142,072	1,072	4.51%	665	2.8%
Farming	408	4,869	7,138	25,502	251	5.16%	169	3.47%
Financial Services	706	196,149	387,897	1,421,869	12,707	6.48%	3,342	1.7%
Fine Art	234	1,178	1,411	5,343	44	3.74%	27	2.29%
Food & Beverages	680	69,162	116,485	435,843	3,134	4.53%	1,549	2.24%
Food Production	653	59,335	107,975	411,236	2,729	4.60%	1,562	2.63%
Fund-Raising	241	1,656	2,096	7,712	54	3.26%	27	1.63%
Furniture	522	12,947	16,666	62,904	452	3.49%	226	1.75%
Gambling & Casinos	338	3,935	6,257	24,350	99	2.52%	55	1.4%
Glass, Ceramics & Concrete	351	2,433	3,808	14,197	99	4.07%	58	2.38%
Government Administration	521	31,616	86,854	314,703	2,960	9.36%	1,744	5.52%
Government Relations	233	1,293	2,272	8,391	105	8.12%	47	3.63%
Graphic Design	138	936	1,044	3,768	14	1.50%	9	0.96%
Health, Wellness & Fitness	593	43,071	58,142	217,513	1,158	2.69%	620	1.44%
Higher Education	540	48,639	120,350	451,753	3,193	6.56%	1,762	3.62%
Horticulture	180	585	688	2,581	20	3.42%	14	2.39%
Hospital & Health Care	669	109,326	191,590	738,720	4,618	4.22%	1,850	1.69%
Hospitality	615	81,780	134,030	497,365	4,289	5.24%	1,993	2.44%
Human Resources	461	10,263	15,100	57,585	388	3.78%	185	1.8%
Individual & Family Services	360	5,992	7,206	27,110	222	3.70%	153	2.55%
Industrial Automation	554	14,875	24,965	93,057	836	5.62%	395	2.66%
Information Services	535	9,347	17,626	63,944	384	4.11%	168	1.8%
Information Technology & Services	718	222,275	333,212	1,240,520	8,309	3.74%	3,346	1.51%
Insurance	617	57,402	114,134	431,544	3,054	5.32%	1,025	1.79%
International Affairs	209	860	1,470	5,377	28	3.26%	16	1.86%
International Trade & Development	413	4,160	6,729	24,666	229	5.50%	126	3.03%
Internet	568	11,914	18,338	68,165	337	2.83%	170	1.43%
Investment Banking	361	3,171	6,160	22,681	304	9.59%	131	4.13%
Investment Management	511	23,802	38,357	144,904	1,376	5.78%	365	1.53%
Judiciary	65	116	191	754	6	5.17%	1	0.86%
Law Enforcement	211	2,513	5,115	19,023	162	6.45%	102	4.06%
Law Practice	481	36,604	64,512	244,660	2,461	6.72%	820	2.24%
Legal Services	465	23,733	32,517	120,230	927	3.91%	335	1.41%
Legislative Office	53	61	101	391	9	14.75%	4	6.56%
Leisure, Travel & Tourism	549	39,443	55,848	202,351	1,571	3.98%	649	1.65%
Libraries	179	377	607	2,234	23	6.10%	9	2.39%
Luxury Goods & Jewelry	487	11,973	22,365	88,426	537	4.49%	174	1.45%
Machinery	582	40,344	61,624	230,411	2,155	5.34%	1,216	3.01%
Management Consulting	597	57,970	86,321	322,224	2,177	3.76%	1,075	1.85%
Maritime	439	12,374	18,598	68,099	656	5.30%	452	3.65%
Market Research	427	7,267	15,430	55,771	517	7.11%	263	3.62%
Mechanical or Industrial Engineering	620	63,809	95,897	351,461	3,053	4.78%	1,607	2.52%
Media Production	494	16,136	23,365	84,256	565	3.50%	301	1.87%
Medical Devices	610	43,635	79,636	311,186	2,197	5.03%	897	2.06%
Medical Practice	383	6,972	8,756	38,469	175	2.51%	89	1.28%
Mental Health Care	396	7,673	10,740	41,667	273	3.56%	143	1.86%
Military	151	323	604	2,375	26	8.05%	7	2.17%
Mining & Metals	460	12,657	22,750	85,173	875	6.91%	615	4.86%
Mobile Games	106	262	338	1,270	5	1.91%	3	1.15%
Motion Pictures & Film	241	1,394	1,735	6,505	52	3.73%	32	2.3%
Museums & Institutions	327	4,611	8,216	31,568	279	6.05%	146	3.17%
Music	398	4,616	6,892	25,937	325	7.04%	97	2.1%
Nanotechnology	213	847	1,344	5,071	60	7.08%	44	5.19%
Newspapers	235	771	1,594	5,678	47	6.10%	26	3.37%
Nonprofit Organization Management	516	66,777	102,387	371,036	3,528	5.28%	1,740	2.61%
Oil & Energy	604	43,360	86,718	322,844	2,858	6.59%	1,530	3.53%
Online Media	381	3,476	5,193	18,734	143	4.11%	88	2.53%
Outsourcing/Offshoring	360	3,878	6,702	25,704	247	6.37%	101	2.6%
Package/Freight Delivery	308	1,216	2,138	7,886	53	4.36%	40	3.29%
Paper & Forest Products	377	3,770	7,214	27,282	212	5.62%	143	3.79%
Performing Arts	307	3,389	4,512	16,235	194	5.72%	101	2.98%
Pharmaceuticals	645	51,849	119,283	448,463	2,636	5.08%	1,241	2.39%
Philanthropy	218	1,243	1,629	5,926	49	3.94%	31	2.49%
Photography	207	820	995	3,709	15	1.83%	10	1.22%
Plastics	463	10,681	15,518	59,846	500	4.68%	296	2.77%
Political Organization	149	375	708	2,491	24	6.40%	14	3.73%
Primary/Secondary Education	377	17,091	21,458	80,703	581	3.40%	417	2.44%
Printing	395	6,535	7,963	29,582	242	3.70%	163	2.49%
Professional Training & Coaching	400	18,610	22,641	78,741	577	3.10%	342	1.84%
Program Development	169	482	577	2,278	35	7.26%	18	3.73%
Public Policy	211	1,032	1,672	6,005	53	5.14%	32	3.1%
Public Safety	346	3,725	8,101	28,604	318	8.54%	208	5.58%
Publishing	417	8,117	13,408	45,218	381	4.69%	196	2.41%
Railroad Manufacture	317	1,486	2,582	9,703	85	5.72%	45	3.03%
Ranching	23	25	28	107	2	8.00%	1	4%
Real Estate	632	86,413	140,083	512,224	3,194	3.70%	1,707	1.98%
Recreational Facilities & Services	305	3,376	4,316	15,642	100	2.96%	65	1.93%
Religious Institutions	207	1,347	1,885	7,620	48	3.56%	25	1.86%
Renewables & Environment	637	54,546	85,675	312,904	2,989	5.48%	1,619	2.97%
Research	504	13,406	24,597	86,637	768	5.73%	374	2.79%
Restaurants	441	11,957	18,005	69,008	359	3.00%	224	1.87%
Retail	724	127,541	235,435	892,019	5,358	4.20%	2,289	1.79%
Security & Investigations	382	8,913	12,104	45,111	507	5.69%	260	2.92%
Semiconductors	483	8,809	22,022	84,938	645	7.32%	251	2.85%
Shipbuilding	258	2,156	3,587	13,247	150	6.96%	110	5.1%
Sporting Goods	484	7,994	12,820	48,437	278	3.48%	132	1.65%
Sports	495	21,009	32,347	118,146	1,114	5.30%	580	2.76%
Staffing & Recruiting	511	37,973	50,406	183,261	1,246	3.28%	535	1.41%
Supermarkets	258	1,078	1,870	7,156	26	2.41%	14	1.3%
Telecommunications	644	49,187	95,612	354,861	2,175	4.42%	944	1.92%
Textiles	449	6,713	8,692	32,603	298	4.44%	179	2.67%
Think Tanks	200	793	988	3,709	47	5.93%	18	2.27%
Tobacco	230	555	2,130	7,711	68	12.25%	27	4.86%
Translation & Localization	262	1,037	1,597	5,825	43	4.15%	18	1.74%
Transportation/Trucking/Railroad	592	32,473	56,349	208,741	1,443	4.44%	763	2.35%
Utilities	622	35,915	88,224	324,328	2,613	7.28%	1,151	3.2%
Venture Capital & Private Equity	426	9,979	14,096	53,833	320	3.21%	122	1.22%
Veterinary	299	1,631	2,342	8,812	67	4.11%	35	2.15%
Warehousing	286	1,734	2,454	9,225	96	5.54%	36	2.08%
Wholesale	538	23,980	33,357	121,663	812	3.39%	471	1.96%
Wine & Spirits	535	10,184	20,581	76,707	680	6.68%	234	2.3%
Wireless	216	629	937	3,553	21	3.34%	9	1.43%
Writing & Editing	97	231	251	925	9	3.90%	8	3.46%

Summary by month and year

Month	Prospects engaged	Emails Sent	Emails Per Prospect	Opened	Opened %	Clicked	Clicked %	Polite Decline	Deferred Interest	Referral	Positive Response	Unique Clicked %	Unique Open Rate %	Leads	Lead Rate %	Cost Per Lead
May	321156	1211727	1.89	7175	0.3	976	6.8	13617	1500	1119	1553	6.86	0.72	4194	0.66	$306.30
Apr	317476	1165993	1.84	6505	0.28	1011	7.77	11433	1171	917	1184	7.73	0.6	3286	0.52	$386.52
Mar	309805	1144132	1.85	8570	0.38	907	5.29	11437	1098	862	1047	5.09	0.91	3036	0.49	$408.24
Feb	287754	1065320	1.85	7430	0.35	1263	8.5	10753	1135	843	1144	8.21	0.8	3146	0.55	$365.87
Jan	270388	1027206	1.9	7993	0.39	1873	11.72	10639	1109	818	1160	13.15	0.87	3121	0.58	$346.60
Dec	224005	785274	1.76	7213	0.46	1211	8.4	7723	1035	600	841	9.73	0.95	2493	0.56	$359.41
Nov	278632	963084	1.73	10060	0.52	1728	8.59	10353	1228	768	1138	9.83	1.07	3198	0.58	$348.51
Oct	275435	1007722	1.83	9270	0.46	1516	8.18	10358	1249	809	1202	10.01	0.94	3285	0.6	$335.39
Sep	237336	809044	1.71	217215	13.43	45757	10.54	9211	928	664	1111	14.23	18.79	2718	0.58	$349.28
Aug	199031	726700	1.83	282478	19.44	55603	9.84	8396	837	551	932	13.64	28.32	2327	0.59	$342.12
Jul	214471	851528	1.99	341931	20.08	51689	7.56	9829	998	672	1053	10.23	28.74	2728	0.64	$314.53
Jun	219182	806028	1.84	360572	22.37	54283	7.53	8889	901	607	980	10.03	29.63	2493	0.57	$351.75

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