The State of Prospecting 2024

An in-depth look at the tactics and trends shaping successful B2B prospecting in 2024.

Our biggest and most detailed guide yet to successful sales engagement, with data from 75.2 million emails and over 9 million multi-channel touchpoints.

Looking at the dynamic business landscape of 2024, we’ve gathered valuable insights from 377 sales and marketing professionals and innovative strategies from our outreach experts.

With data-backed practical advice, we’ll cover how businesses are responding to marketing challenges, why standalone email campaigns are getting harder to nail, and how to optimise outreach to stay ahead of the competition.

Download the report to discover:

Which channels B2B buyers want to be contacted on
When to send messages to get the best response rates
Why deliverability is more important than ever
Who to target, from industries and job titles to names
The hidden words and phrases that increase lead rates
How to make your brand memorable for your target market
How to connect with your prospects at the perfect time

Download now

The State of Prospecting 2024 - your complete guide to better sales outreach.

We are Sopro

And since 2015, we’ve been busy transforming how companies generate new business.

Our team of 300 global experts combine genuine human insight with in-house tech and live lead generation data to design multi-channel campaigns that help you sell more.

We engage your ideal prospects with personalised outreach, act on buyer intent signals, and connect them with you when they’re ready to talk sales.

At Sopro, we're a B2B lead generation agency with a difference. We don't just give you logins or a list of leads—our expert teams work with you to build sustainable campaigns set up for long-term success.