The State of Prospecting 2023

The data, tactics and trends shaping successful prospecting in 2023

Read our practical guide to successful sales engagement, with data from 49.5 million emails, insights from over 350 sales and marketing professionals, and innovative strategies from our outreach experts.

Download the report to discover:

Who to target for higher lead rates, from job titles to industries
What’s new in personalisation and how it’s changing prospecting
When to send your emails for maximum impact
Where do the rudest people work? Which names are the most polite?
Why open rates are not as important as they once were
How to move beyond emails to a fully personalised journey

Download now

The State of Prospecting 2023 - your complete guide to better sales outreach.

We are Sopro

And since 2015, we’ve been busy transforming how companies generate new business.

Our team of 300 global experts combine genuine human insight with in-house tech and live lead generation data to design multi-channel campaigns that help you sell more.

We engage your ideal prospects with personalised outreach, act on buyer intent signals, and connect them with you when they’re ready to talk sales.

At Sopro, we're a B2B lead generation agency with a difference. We don't just give you logins or a list of leads—our expert teams work with you to build sustainable campaigns set up for long-term success.